Michèlle Belau, the renowned high-street Peruvian fashion label, which operates more than 43 stores in South America with a flagship store at City Walk in Dubai, is using the remains of fabric left from the production of each article of clothing to dress a collection of exclusively hand-made dolls.
The dolls, each with its very own personality, style and character, are sold in Michèlle Belau’s boutiques across South America to raise funds for Fundades, an NGO that works to contribute to improving the quality of life of vulnerable people, especially people with disabilities, through the promotion and implementation of activities and social projects related to health, education, work, sport, the environment and helping the homeless.
According to Veronica Smulders, Managing Director, Michèlle Belau Middle East, “We are very proud of our eco-friendly production cycle which allows us to utilize textile waste to style our fashionable dolls, who in return help us make a difference in the communities where we are present. We are currently looking at the possibility of introducing the dolls to our atelier in Dubai and supporting a local NGO.”
The brand sources 90% of its fabric from Europe and the remaining 10% from Peru. “When buying the fabrics, they are already destined for a particular garment. We try to balance a good mix of fabrics in each collection with 50% of them being natural fabrics such as linen, cotton and silk,” reveals Smulders. 100% of Michèlle Belau’s production is in Peru generating over 750 jobs.
Michèlle Belau was recognized as one of the best fashion stores in the UAE last year and the brand’s exceptional ‘Personal Shopper’ experience was also rated to be one of the best in the city. Michèlle Belau also introduced an online store to serve customers from across the Middle East region. http://shop.michellebelau.ae
Al Muhaidib Group, a private business conglomerate based in the Kingdom of Saudi Arabia, which mainly operates in five sectors that include Food, Real Estate, Building Materials, Construction and Utilities and Infrastructure announced today its partnership with CitiXsys at the 5th Annual InRetail Summit which is being held in Dubai on the 14th and 15th of September 2015 at The Address Dubai Marina.
Five subsidiaries of Al Muhaidib group’s Building Materials sector, one of the largest building materials pioneers in the region, will now be running iVend Retail from CitiXsys.
“We are absolutely delighted to partner with Al Muhaidib Group and introduce our iVend Retail solution to their business. Delivering superior customer experience is a key focus area for most retailers today, as they look for innovative solutions and ways to address their customer service needs. For that, retailers must adopt a system that is Scalable, Integrated, Available, Mobile and Secure,” explains Maher Elissaoui, Regional Director – Middle East and Africa, CitiXsys.
iVend is an end-to-end, flexible, truly omnichannel Retail Management Solution, with seamless and deep integration with any Enterprise Resource Planning (ERP) and third-party applications. It is highly focused on customer engagement and provides full end-to-end visibility of products and the ability to fulfill products from any channel from a single pool of inventory. It also enables consistency in pricing and promotion and is highly scalable, to integrate hundreds of stores across geographies while also being easy to deploy, use and maintain.
Alexander Harris, Group Treasurer and Program Sponsor, Al Muhaidib Group, said, “We found the ideal partner in CitiXsys and implementing iVend will provide us with better visibility over stock within each store and across the Kingdom. It integrates seamlessly with our main distribution centers using SAP. It will also provide us with real-time view of sales and revenue as well as feasibility over cash flow from sales among other benefits that will drive efficiency and enhance customer experience.”
Moustafa Mahdi, Strategic PR & Communications Consultant