Casio Middle East announced today the release of a new addition to the Baby-G line of shock-resistant watches for women. The new BA-110 features a multidimensional face and is modeled on the G-SHOCK GA-110, which is widely admired for its dynamic face design.
The GA-110 is a popular G-SHOCK model with watchface components arranged on multiple levels, creating a combination analog-digital display. The textured look of this model’s mechanical face design is especially trendy with young fans of street fashion.
The Baby-G has toughness in common with its big brother G-SHOCK, but its close link with feminine street wear and fashion is something it has developed all by itself! At the same time the brand has always remained accessible – depending on the model and colour, a Baby-G goes just as well with loud and colourful outfits as it does with understated, cool styles. However, one thing unites all Baby-G models: they can be found on the wrists of self-confident and independent young women everywhere.
The newly released BA-110 is a slimmer, more compact version of the popular G-SHOCK GA-110, designed to fit a woman’s wrist. By retaining GA-110 features such as a multidimensional watchface and metallic numeral marks, this cool design offers a fun new twist on the Baby-G look.
The BA-110 is available in four color options. The BA-110-1A features a black dial with distinctive gold numeral marks, while the BA-110-7A1 hits the fashion sweet spot with pink gold. The BA-110-7A2 offers a refreshing feel in translucent white resin, and the stylish BA-110-8A has a silver finish.
The BA-110 range of watches are priced at AED 495 and are now available at G-Factory store in Al Ghurair Centre (04 2525217) as well as the G-Factory store in Lamcy Plaza (04 3352979) in Dubai.
Casio Middle East announced today the release of its RANGEMAN watches, the latest addition to its G-SHOCK brand of shock-resistant watches. These tough watches are equipped with triple sensors whose rich functionality provides support for the wearer, even in survival situations.
Since the release of the original G-SHOCK watch in 1983, the brand has continued to evolve, with construction and design all based on outstanding shock-resistance. As part of the G-SHOCK line, the “Master of G” series of watches is designed for use in the most extreme environments with some models featuring rust-resistant, dust-resistant, or mud-resistant construction. These watches have been well received for delivering the ultimate in toughness and performance.
The RANGEMAN GW-9400 watches are the latest additions to the “Master of G” series and provide functions, construction and operability designed to support the wearer, even in survival situations. The new watches incorporate triple sensors to measure compass bearing, altitude/atmospheric pressure, and temperature—a first for a G-SHOCK watch. Users can check compass bearing information in situations with limited visibility for orienting, or use barometric information to forecast sudden changes in weather, making these G-SHOCK watches reliable partners in situations where there is little room for error.
The RANGEMAN watches are equipped with a dedicated triple-sensor button that can start measurement with a single press. This is useful in situations where every second matters, such as rescue operations and ranger duties. Each sensor mode can be set to have a unique notification sound, so the user can confirm the triggered sensor mode in the dark, without looking at the watch face. The stopwatch and time stamp function, which records the time, can also be activated with one press of a button.
The case design features a newly developed cylinder structure to guard the sensor button, enhancing shock-resistance and making the button easier to press.
The new G-SHOCK models are reliable partners for rangers and rescuers who work in harsh environments, combining toughness with expanded sensor-based features.
The RANGEMAN watches are priced at AED 1,295 and are now available at G-Factory store in Al Ghurair Centre (04 2525217) as well as the G-Factory store in Lamcy Plaza (04 3352979) in Dubai.
Moustafa Mahdi, Strategic PR & Communications Consultant