SAWA Rights Management to distribute SRM’s premium TV channels to commercial businesses across the MENA regionSAWA Rights Management (SAWA), a strategic service provider to the MENA Pay-TV industry, concluded a multi-year agreement with global content connectivity solutions provider SES, where it will be delivering TV channels to commercial properties, the two companies announced today.
Under this agreement, SAWA will utilize MonacoSAT, a satellite located at 52 degrees East, to distribute the first 14 premium channels that are licensed by leading regional and international providers as well as more than 20 channels from FOX, Rotana and other channels currently available on the same satellite location. “Our agreement with SES plays a key role in further expanding our services into the MENA region targeting IPTV, OTT and cable platforms as well as commercial properties such as hotels, hospitals, restaurants and cafés,” said Ali Ajouz, CEO of SAWA. “Thanks to the partnership with SES, known for the unparalleled reach and reliability of service they deliver globally via prime orbital positions, we are now able to efficiently expand our territory to cover the full Middle East and North Africa Region.” “We are delighted to partner with SAWA, a well-known player in the market, and enable them to expand their service throughout the region,” said Hakan Sjodin, Vice President of EMEA, Video Sales at SES. “Not only will their customers receive access to high-quality content, they can also count on the best-in-class broadcast service we provide.” SAWA’s TV channel distribution business reaches all main IPTV and OTT platforms as well as over 750 commercial properties across the MENA region. In addition, SAWA holds international rights to over 40 TV channels which are currently being licensed to both commercial properties and consumer platforms worldwide. About SES SES has a bold vision to deliver amazing experiences everywhere on earth by distributing the highest quality video content and providing seamless connectivity around the world. As the leader in global content connectivity solutions, SES operates the world’s only multi-orbit constellation of satellites with the unique combination of global coverage and high performance, including the commercially-proven, low-latency Medium Earth Orbit O3b system. By leveraging a vast and intelligent, cloud-enabled network, SES is able to deliver high-quality connectivity solutions anywhere on land, at sea or in the air, and is a trusted partner to the world’s leading telecommunications companies, mobile network operators, governments, connectivity and cloud service providers, broadcasters, video platform operators and content owners. SES’s video network carries over 8,650 channels and has an unparalleled reach of 361 million households, delivering managed media services for both linear and non-linear content. The company is listed on Paris and Luxembourg stock exchanges (Ticker: SESG). Further information is available at: www.ses.com. About SAWA Rights Management SAWA Rights Management FZ LLC (SRM) is a Dubai Media City company and part of the SAWA Group of companies, founded by Group CEO, Ali Ajouz. SRM is a strategic service provider to the Middle East and North Africa (MENA) Television industry, offering a wide range of services to broadcasters, Pay-TV Platforms, Hospitality, IPTV/OTT Networks, Telecom Operators, ISPs and Independent Consultants. SRM represents a wide range of TV Channels and content from regional and International licensors including FOX Networks Group (Disney), Lagardère, France TV, RTL, Channel One Russia, OSN, MBC, Rotana and many more. All in all SRM represents and licenses over 300 HD, SD and 4K TV channels making SRM the single largest supplier of TV Services to platforms in the MENA region. SRM manages the full relationship between Licensees (clients) and Licensors (TV Channels, Studios and other rights owners). SAWA Group of companies include, SAWA Rights Management www.srmtv.com SAWA Media www.sawamedia.net and SAWA Technologies www.sawatechnologies.com.
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The MENA service provider SAWA Rights Management selects NAGRA as part of its plans to expand its commercial distribution capabilities across the whole MENA region through its newly launch satellite channels at 52.5⁰E. Dubai based SAWA Rights Management, a strategic service provider to the MENA broadcast TV industry, has selected NAGRA cloud-based CAS solution to encrypt and secure its premium channels for distribution to commercial properties such as hotels, hospitals, cafés and a wide range of public viewing spaces.
“We are excited to work with NAGRA to secure our channels and expand our footprint for many of our channel partners. Our channels are now encrypted and protected with NAGRA’s cloud-based CAS,” said SAWA CEO, Ali Ajouz. “Working with NAGRA was an easy decision given its history and expertise in the CAS industry. We are now able to securely expand our territory to cover the full Middle East and North Africa Region.” SAWA’s TV channel distribution business reaches all main IPTV and OTT platforms as well as over 750 commercial properties across the MENA region. In addition, SAWA holds international rights to over 40 TV channels which are currently being licensed to both commercial properties and consumer platforms worldwide. “As the first hybrid cardless and card-based deployment in the region, our solutions continue to have an impact in helping service providers across the globe meet their content protection needs,” said Thierry Legrand, SVP EMEA. “We take great pride being SAWA’s premium content security provider and look forward to ensuring the continued integrity and growth of their service for years to come.” For immediate information on how this solution can be deployed quickly, visit the NAGRA website here or contact us to continue the conversation. About SAWA Rights Management SAWA Rights Management FZ LLC (SRM) is a Dubai Media City company and part of the SAWA Group of companies, founded by Group CEO, Ali Ajouz. SRM is a strategic service provider to the Middle East and North Africa (MENA) Television industry, offering a wide range of services to broadcasters, Pay-TV Platforms, Hospitality, IPTV/OTT Networks, Telecom Operators, ISPs and Independent Consultants. SRM represents a wide range of TV Channels and content from regional and international licensors including FOX Networks Group (Disney), Lagardère, France TV, RTL, Channel One Russia, OSN, MBC, Rotana and many more. All in all, SRM represents and licenses over 300 HD, SD and 4K TV channels making SRM the single largest supplier of TV Services to platforms in the MENA region. SRM manages the full relationship between Licensees (clients) and Licensors (TV Channels, Studios and other rights owners). SAWA Group of companies include, SAWA Rights Management www.srmtv.com SAWA Media www.sawamedia.net and SAWA Technologies www.sawatechnologies.com. ![]() OTT & FAST Channels provider OTTera has partnered with the Dubai based, largest channel aggregation and distribution company in the MENA region, SAWA Rights Management (SAWA), to meet the growing demand for Free, Ad-supported Streaming TV (FAST) channels in the Middle East & North Africa (MENA) region. The partnership will pair SAWA's wide range of local channel rights and advertising connections with OTTera's comprehensive OTT and FAST channel services. SAWA’s TV channel distribution business reaches all main IPTV and OTT platforms as well as over 750 commercial properties across the MENA region. In addition, SAWA holds international rights to over 40 TV channels which are currently being licensed to both commercial properties and consumer platforms worldwide. OTTera has recently moved full speed into Brazil and China with key business partnerships in the LATAM and Asian continents. Following the increased demand for ad-supported OTT channels around the world, OTTera has made a continued push into areas with changing demographics and viewership habits. “OTTera remains committed to increasing our global reach to support the goals of both our content and platform partners. Taking this step with SAWA Rights Management furthers our existing relationship over the past 3 years and cements OTTera’s commitment to being a part of the emerging FAST market in the MENA region.” said Steven Rifkin, COO of OTTera Inc. SAWA will head the partnership from SAWA's headquarters in Dubai. “Our agreement with OTTera will introduce a new era in TV entertainment across the MENA region. An era that offers viewers free access to local and international premium entertainment whilst adding a new digital advertising revenue stream to TV Networks on our platform” said SAWA CEO, Ali Ajouz. “Our lineup of channels will be launched as part of an app in both iOS and Android app stores as well as a wide range of Smart TV app stores.” - ENDS - About OTTera OTTera is an OTT & FAST channel service provider that allows companies to quickly launch highly customized, affordable OTT services. Based in Los Angeles, OTTera manages 60+ OTT services and 120+ channels with more than 100 million users worldwide. OTTera offers companies the latest OTT technologies with one of the widest distribution reaches on the market. For over 10 years OTTera has maintained strong partnerships with the world's largest CE manufacturers including Samsung, Vizio, Sony and Hisense. The OTTera services are fully managed, scalable OTT services with native distribution across all major operating systems including iOS, tvOS, Android, Android TV, Roku, HTML5, and Web. The service also offers linear distribution to cable/satellite services and vMVPDs (Samsung, LG, Sling, Xumo, PlutoTV, etc.), as well as diverse monetization opportunities including subscription, advertising via the OTTera's AdNet+ service, and transactions. About SAWA Rights Management SAWA Rights Management FZ LLC (SRM) is a Dubai Media City company and part of the SAWA Group of companies, founded by Group CEO, Ali Ajouz. SRM is a strategic service provider to the Middle East and North Africa (MENA) Television industry, offering a wide range of services to broadcasters, Pay-TV Platforms, Hospitality, IPTV/OTT Networks, Telecom Operators, ISPs and Independent Consultants. SRM represents a wide range of TV Channels and content from regional and international licensors including FOX Networks Group (Disney), Lagardère, France TV, RTL, Channel One Russia, OSN, MBC, Rotana and many more. All in all SRM represents and licenses over 300 HD, SD and 4K TV channels making SRM the single largest supplier of TV Services to platforms in the MENA region. SRM manages the full relationship between Licensees (clients) and Licensors (TV Channels, Studios and other rights owners). SAWA Group of companies include, SAWA Rights Management www.srmtv.com SAWA Media www.sawamedia.net and SAWA Technologies www.sawatechnologies.com. |
AuthorMoustafa Mahdi, Strategic PR & Communications Consultant Archives
December 2024
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