New IMAX® Theatre to Open at Sharjah Zero6 Mall on April 10, 2018
Sharjah, United Arab Emirates – 9 April 2018. Movie lovers rejoice– Cinemacity IMAX®, a project by Sharjah Cinema Company, a joint venture between Xclusive Cinema Holding of Lebanon and Alef Group, will be opening the doors of their brand new multiplex to the public on April 10, at Sharjah’s new Zero6 mall, a lifestyle and luxury shopping destination by Alef Group. The multiplex will feature an IMAX® theatre, which delivers the world’s most immersive moviegoing experience.
Strategically located in Al Jurainah by local landmarks and nationally ranked universities, Zero6 celebrates Sharjah’s evolving identity through an experience unlike anything in the region, set to be the new go-to destination for entertainment, leisure, shopping and fitness.
“We believe we have found the right partner to ensure that our shared expertise in delivering outstanding customer experiences will be perfectly translated into one of our most ambitious projects yet – at Zero 6,” said H.H. Sheikh Khalid Sultan Al Qasimi, Chairman, Alef Group.
The IMAX® theatre at Zero 6 will feature the UAE’s biggest IMAX® screen to date, along with an exclusive VIP lounge for IMAX ticket holders. Inside the massive theatre, guests have the option of enjoying three different classes of seating; Deluxe Class, Club Class seats with semi reclining chairs as well as extra legroom, and the luxurious full reclining VIP Star Class seats that come with in-theater service, providing guests with anything from popcorn to fine dining.
The IMAX® theatre is set to premiere with the release of Warner Bros. Pictures’ Rampage.
In addition to the IMAX® theatre, Cinemacity will also feature 2 VIP theatres with dine-in service and an exclusive access to the Star lounge, and 5 large screen theatres equipped with the latest in laser projection technology by Barco, and Dolby Atmos sound systems. Cinemacity will be showing a variety of Hollywood, Bollywood and Arabic blockbuster movies catering to the diverse population of the Northern Emirates.
"We have always strived to provide our guests with an unmatched quality of cinema experience; consistently setting new standards through our luxurious and state-of-the-art cinemas across the Middle East. By partnering with IMAX at our newest location, we are proud to provide the Northern Emirates and Sharjah with their first IMAX theatre, and a cinema-going experience unlike any other in the region,” explains Hammad Atassi, Chief Executive Officer of Xclusive Cinemas.
Xclusive Cinemas SAL Holding will operate 116 screens by the end of 2018 in five countries including Jordan, Lebanon, Syria, the UAE, and soon, in the Kingdom of Saudi Arabia.
About The IMAX Experience®
In IMAX, you’re experiencing a different movie altogether: everything from the movie itself to the theatre’s technology and design was developed and customized to make you believe you’re part of the action.
IMAX works directly with filmmakers to enhance the movie using its Digital Re-Mastering® process, which delivers superior picture and sound quality. Played through IMAX’s state-of-the art projection system, the resulting images are so lifelike and crystal-clear you’ll forget you’re in a theatre.
IMAX grabs your senses. You don’t just hear the powerful sound system; you feel it all around you. Visually, there is no frame. IMAX’s custom theatre design creates a picture that is higher, wider and closer – filling your peripheral view.
It’s not one thing that makes The IMAX Experience but a combination of all these elements. That’s the difference between seeing a movie and being part of one.
Visit IMAX.com for information.
Moustafa Mahdi, Strategic PR & Communications Consultant