Sahara Centre, one of the leading shopping destinations in the UAE, revealed the details of its latest expansion project earlier today. The new extension, which is located in the west wing of the mall, is scheduled to open in Q2 2021. Visitors can expect an extensive line up of new retail stores, leisure and dining options including an incredible landscaped outdoor area.
 
“We are really excited about our new extension at Sahara Centre as we aim to further enhance the overall customer experience for our visitors. We have added some great brands to our portfolio and more variety to our retail mix across categories,” said Akram Ammar, Managing Director, Sahara City.
 
The new extension will feature local and international fashion and lifestyle brands including LC Waikiki, Centrepoint, CCC, Forever 21, Cotton On, Typo, Calliope, Yamamay, La Vie En Rose, Max Fashion, Shoe Express, Hummer, Dwell, Dune, Healthy Sports, CK, Rituals, April, Terranova, SMYK, and Hush Puppies to name a few.
 
“Despite the pandemic, we have leased out 80% of the new extension already. Once complete, it will add a whole new dimension to the mall,” added Ammar.
 
Foodies will also have a lot to explore with the opening of several new restaurants and café including Ciao, Turkish Palace, Gazebo, Seafish Café and Cold Stone Creamery.
 
The new extension will also feature a section dedicated to beauty including a beauty salon, a spa as well as cosmetics and fragrance stores.
 
Furthermore, visitors will now have direct access to Sahara Healthcare City, which is spread across five floors, positioning Sahara Centre as a one-stop destination for retail, leisure, dining and wellness.
 
The new extension is part of Sahara Centre’s commitment to becoming bigger and better by providing a new lifestyle experience for everyone. For further information, visit www.saharacentre.com
 
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About Sahara Centre
 
Sahara Centre is one of the leading shopping destinations in the UAE and is strategically located on the Dubai-Sharjah Highway. Since it opened its doors in February 2002, the mall has become a Sharjah landmark that is today bigger and better than ever before. It allows families experience a diverse range of shopping outlets, dining options and entertainment facilities offering some of the world’s leading brands in a convenient and easy to access location. Sahara Centre is open from 10am to 11pm on weekdays and 10am to 12pm on weekends.

UAE-based content licensing management company, SAWA Rights Management (SRM), announced today the addition of 8 new and exclusive Russian entertainment TV channels to its extensive portfolio of more than 20 Russian channels that are now available to the hospitality and residential properties in the region. 

​​The new range of channels include TNT, TNT4, Friday!, TV3, 8TV, UA|TV, Detski Mir and Lubimoe Kino. From comedy series and shows, reality shows, talent shows, movie series and feature films to talk shows, sitcoms and cartoons, Russian-speaking audiences are set to get ecstatic with the exciting line-up of programming that is now made available through these channels.
 
“We are thrilled to expand our portfolio of Russian TV channels in the region. The Russian speaking community in the region comprises over one and half million residents as well as tourists and it is growing year on year. The new agreements we just signed expands our Russian offering to over 20 channels that are available on Etisalat, du and to all hotels in the region.” explains Ali Ajouz, CEO, SRM.
 
In addition to the channels mentioned above, SRM’s portfolio of Russian channels also includes Channel One Russia, Carousel, Dom Kino, Dom Kino Premium, Gulli Girl, Katyusha, Muzika Pervogo, O!, Poehali, Telecafe, Tiji and Vremya.

SRM is a strategic service provider to the MENA Broadcast TV, Pay TV and Hospitality Industries. For further information, please visit http://srmtv.com/
 
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About SAWA Rights Management (SRM)
 
SAWA Rights Management FZ LLC (SRM) is a Dubai Media City company and part of the SAWA Group of companies, founded by Group CEO, Ali Ajouz. SRM is a strategic service provider to the Middle East and North Africa (MENA) Television industry, offering a wide range of services to broadcasters, Pay-TV Platforms, Hospitality, IPTV/OTT Networks, Telecom Operators, ISPs and Independent Consultants. SRM represents a wide range of TV Channels and content from regional and International licensors including FOX Networks Group (Disney), M6 Group, France TV, RTL, Channel One Russia, OSN, MBC, Rotana and many more. All in all SRM represents and licenses over 300 HD, SD and 4K TV channels making SRM the single largest supplier of TV Services to platforms in the MENA region. SRM manages the full relationship between Licensees (clients) and Licensors (TV Channels, Studios and other rights owners).  SAWA Group of companies include, SAWA Rights Management www.srmtv.com SAWA Media www.sawamedia.net and SAWA Technologies www.sawatechnologies.com.