Dubai-based Al-Sharqiya Television announced today the launch of a new channel “Al-Sharqiya Drama” that went on air on the first day of the Holy month of Ramadan. This takes the total number of channels within Al-Sharqiya Television’s portfolio to three.

The pan-Arab broadcaster’s bouquet of channels includes general entertainment Al-Sharqiya TV which was launched in 2004 and a dedicated news channel Al-Sharqiya News which was introduced in 2008 before introducing Al-Sharqiya Drama this Ramadan. The Arabic-language station will broadcast 24 hours and will focus primarily on soap operas and drama which are set to attract viewers from all around the Arab world.

According to Ala’a Al Dahhan, Program Director, Al-Sharqiya Television, “We are very excited about the launch of Al-Sharqiya Drama. We have exclusive shows and series and some of these shows are produced by us so we are really excited about the response from our viewers across the Arab world.”

Some of the shows lined up include exclusive shows produced by Al-Sharqiya Television such as the series Salima Basha, Al Dars Al Awwal or ‘The First Lesson’, M.M. as well as exclusive Turkish series including Jinan or ‘Canan’ (Turkish) and Yaqout or ‘Zehirli Sarmaşık’ (Turkish) both of which are dubbed into Arabic. Other shows include a comedy series lead by the Arab world’s legendary Comedian Adil Emam, Firqat Naji Atallah.

The new “Al-Sharqiya Drama” channel can be viewed on two satellites including Nilesat 102 (Frequency: 12226, Horizontal, S/R: 27500, FEC: 3/4) and Hotbird 9 (Frequency: 11747, Horizontal, S/R: 27800, FEC: 3/4.)

The Kitsch Concept was founded back in 2006 in Beirut by two childhood friends Dalia Dogmoch and Racil Chalhoub. After the success of the Kitsch concept in Lebanon, they decided to introduce it to Dubai opening the city’s first cupcakes concept in November 2008 along the Jumeirah Beach Road. In 2010, Kitsch Cupcakes opened their second branch in the Capital of the United Arab Emirates, Abu Dhabi, before opening a third branch at the Dubai International Financial Centre where they carried their delicious delicacies to the offices!

Not too many people are aware of the fact that Kitsch Cupcakes were in fact the first specialized cupcakes concept to open its doors in Dubai. They are renowned for their fresh and high quality cupcakes with ingredients imported from France and the United States. The concept is also famous for its delightful Red Velvet cupcake, which was rated as the best tasting cupcake in the UAE by 3-Star Michelin and Celebrity Chef Marco-Pierre White.

The concept has grown over the years and today offers celebration and wedding cakes, brownies, blondies, muffins, cake pops, cookies, homemade truffles and other yummy delights!

So what makes Kitsch Cupcakes different? The answer is simple: Dalia Dogmoch Chief Baker and Co-Founder Kitsch Cupcakes.

Dalia started baking at a very young age and she was able to turn her passion into a successful business. She is in the kitchen every single day leading her team of bakers. Here is what British Celebrity Chef Marco-Pierre thinks of Dalia’s secret cupcake recipes, “I like the texture, they've got some body; they are nice and moist.” Oh and they are absolutely delicious, we’d like to add!

We are soon approaching the Holy Month of Ramadan and we got used to Kitsch’s offerings for special occasions whether it is Christmas, Eid, Diwali or Ramadan, something is always cooking in the kitchen. Kitsch Cupcakes will also be introducing a special range of cupcakes for Ramadan. Kitsch will be introducing a Pistachio Praline cupcake, a vanilla base cupcake topped with vanilla icing and a hint of pistachio praline. If you are one of those who love pistachio ice cream, this cupcake is a must-try!  They will also be introducing Turkish Delight, a cupcake with a chocolate base and a combo of vanilla and chocolate icing finished with fine traditional Turkish ingredients. Kitsch will also be recalling their famous Sticky Date cupcake, a moist date cupcake with butterscotch icing!

Kitsch Cupcakes are no strangers when it comes to supporting charity programs and initiatives across the UAE. They have been involved in a number of projects including Dubai Cares - Ramadan, Dubai Autism Centre, Burjuman Safe & Sound Breast Cancer Awareness Program, SolidariTea Breast Cancer Awareness Event, Make Cupcakes not War – Pakistan Flood Victims, Senses – Centre for Children with Special Needs, Cakes for a Cause – Burjuman, Charity Bake ‘n’ sale (orphans) – American University of Sharjah, Lyla Nsouli Foundation for Children's Brain Cancer Research, Chocol’art and the recently concluded Abu Dhabi Autism Awareness Walk.

Kitsch Cupcakes are also available at all VOX Cinemas across the UAE; you can now watch a movie and enjoy a cupcake at the same time!

Finally, Kitsch Cupcakes are scheduled to open their first branch in Riyadh, Kingdom of Saudi Arabia later this month carrying their successful concept to another big city in the region. Who knows where they might pop up next? Stay tuned!

We're off to grab some cupcakes! Lazy to drive? Dial 800 - Cupcake and they will be delivered to your doorstop. 

Welcome to The "M" Perspective! This is where we will be sharing with you our perspective on different topics, our latest news as well as our Client's news.

After working for a number of PR agencies in the United Arab Emirates and managing brands across different industries and sectors including FMCG, Consumer & Lifestyle, F&B, Information Technology, Education & Finance, I decided to move to the Client side where I gained valuable experience working as a Communications professional for one of the largest FMCG companies around the world today.

Four years later, I decided to join our well-established family business MasterMind Business Consultancy and start a dedicated function for PR & Communications consultancy services. MasterMind PR & Communication's vision is to deliver communications excellene. We like to keep the way we work simple yet we take a highly professional approach.

One of the areas we specialize in is Brand Journalism, which is a new form of communications for business that is rapidly emerging as the digital revolution continues to evolve. This is where we help brands tell their own stories and differentiate themselves from the rest. You will hear a lot more about this area of communications from me in the near future.

We also offer Strategic Internal and External Communications consultancy services. We have experience in developing effective internal communications programs and strategies for organizations. We can also help brands build their corporate image with external audiences. We also offer issues and crisis management services where we can help brands deal with difficult times through a calm and professional approach.

The third area we specialize in is Public Relations and Digital Media Management. We have established relationships with key English, Arabic & Asian print and broadcast media across the region. We also work very closely with the region's top bloggers. We help brands to be heard and seen and work closely with brands to help them achieve their business objectives. Our Digital Media Management services would help you build your brand presence online where we aim to create dialogue with your consumers to better understand their needs.Finally, we also have the in-house experience to plan and manage events that perfectly fit with your budgets.

I thought I would utilize our first blog post to introduce our services and tell you a little about us. If you have any questions realted to our services or if you would like to contact us about any specific topic, please feel free to get in touch as we'd love to hear from you!

Moustafa Mahdi
Strategic PR & Communications Consultant