An Introduction - MasterMind PR & Communications

Welcome to The "M" Perspective! This is where we will be sharing with you our perspective on different topics, our latest news as well as our Client's news.

After working for a number of PR agencies in the United Arab Emirates and managing brands across different industries and sectors including FMCG, Consumer & Lifestyle, F&B, Information Technology, Education & Finance, I decided to move to the Client side where I gained valuable experience working as a Communications professional for one of the largest FMCG companies around the world today.

Four years later, I decided to join our well-established family business MasterMind Business Consultancy and start a dedicated function for PR & Communications consultancy services. MasterMind PR & Communication's vision is to deliver communications excellene. We like to keep the way we work simple yet we take a highly professional approach.

One of the areas we specialize in is Brand Journalism, which is a new form of communications for business that is rapidly emerging as the digital revolution continues to evolve. This is where we help brands tell their own stories and differentiate themselves from the rest. You will hear a lot more about this area of communications from me in the near future.

We also offer Strategic Internal and External Communications consultancy services. We have experience in developing effective internal communications programs and strategies for organizations. We can also help brands build their corporate image with external audiences. We also offer issues and crisis management services where we can help brands deal with difficult times through a calm and professional approach.

The third area we specialize in is Public Relations and Digital Media Management. We have established relationships with key English, Arabic & Asian print and broadcast media across the region. We also work very closely with the region's top bloggers. We help brands to be heard and seen and work closely with brands to help them achieve their business objectives. Our Digital Media Management services would help you build your brand presence online where we aim to create dialogue with your consumers to better understand their needs.Finally, we also have the in-house experience to plan and manage events that perfectly fit with your budgets.

I thought I would utilize our first blog post to introduce our services and tell you a little about us. If you have any questions realted to our services or if you would like to contact us about any specific topic, please feel free to get in touch as we'd love to hear from you!

Moustafa Mahdi
Strategic PR & Communications Consultant

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