THEMA, a Canal+ Group company in collaboration with UAE-based content licensing management company, SAWA Rights Management (SRM), is proud and delighted to announce the launch of M6 International channel on du’s TV platform in the United Arab Emirates (UAE) – a leading national telco provider part of Emirates Integrated Telecommunications Company (EITC) PJSC. M6 International has joined the successful du multi-thematic French Package, addressing the French expatriate, francophone and francophile communities living in the UAE. M6 international is now part of du French Package, which is available to du subscribers as an add-on package for AED 69 per month and includes the best variety of French TV Entertainment.
M6 International, whose distribution is handled by THEMA, brings together all the best programs from the M6 GroupTV channels, with contents from the renowned M6, W9, 6ter, Paris Première and Téva. With a diversified program selection gathering culture, entertainment, cooking, reality TV, news, politics and lifestyle, UAE French speakers and learners have now access 24/7 to a TV channel tailor-made for them.
With the launch of its international flagship in the UAE, the M6 Group, editor of 19 channels already available in more than 80 countries, significantly strengthens its international presence, notably in the Middle East.
“Delighting our customer base has always been a topmost priority for du. Because the UAE is now home for millions of expats from around the world, it is our responsibility to cater to the needs of all communities and cultures. We have made tremendous progress in this direction over an extended period of time, and the launch of M6 on our TV platform reaffirms our commitment to the audiences we serve. Moving forward, French nationals across the UAE will be able to enjoy even more options in the world of entertainment, something that has become a reality thanks to our partnership with THEMA,” said Karim Benkirane, Acting Chief Commercial Officer, du.
“M6 International gathers the best of M6 TV channel programming as well as successful flagship programs from M6 Group channels (W9, 6ter, Paris Première et Téva). M6 International now allows francophone and French expatriate access to a diversified selection of high quality content.”, said Laurent de Lorme, M6 Group Programme Director & Programme Marketing Director.
“We are delighted to add M6I into du offer. We are sure the channel will ravish the francophone community and the French expatriates living in the UAE as it will allow them to relish the best programs from the M6 Group” said Séverine Garusso, Head of EMEA Distribution at THEMA.
Launched in France in 1987, the general entertainment TV channel M6 has grown steadily to become a major and unmissable player in the French audio-visual landscape. With more than 23 million daily viewers (source: last Mediametrie measures), M6 was elected several times as the favorite TV channel in France (“Chaîne préférée des Français”) over the past few years (source: IFOP survey on FTA channels popularity).
Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.
About THEMA – a CANAL+ Group Company
Founded in 2005, THEMA now includes 5 subsidiaries overseas. The company represents 180 channels as well as SVOD/VOD/OTT in HD and 4K covering a wide range of thematic, and has created strong relationships with the main television platforms in Europe, in Asia, in the Middle-East, in Africa and in North America, thanks to its expertise in TV content distribution, TV packaging and marketing strategy. For more information, please visit www.thematv.com
About SAWA Rights Management (SRM)
SAWA Rights Management FZ LLC (SRM) is a Dubai Media City company and part of the SAWA Group of companies, founded by Group CEO, Ali Ajouz. SRM is a strategic service provider to the Middle East and North Africa (MENA) Television industry, offering a wide range of services to broadcasters, Pay-TV Platforms, Hospitality, IPTV/OTT Networks, Telecom Operators, ISPs and Independent Consultants. SAWA Group of companies include, SAWA Rights Management, SAWA Media and SAWA Technologies.
THEMA, a subsidiary of CANAL+ INTERNATIONAL and specialist of the edition and distribution of multicultural channels, is delighted to announce the renewal of its longtime partnership with the leading Arabic media group, ROTANA.
This agreement grants THEMA the rights to distribute the entire portfolio of Rotana’s channels in Europe (10 branded premium channels including Rotana Cinema, Rotana Aflam Plus, Rotana Drama, Rotana Classic, Rotana Khalejia, Rotana Kids etc.), as well as unlimited access to Rotana’s content library.
Today, THEMA distributes Rotana channels within “Le Bouquet Maghreb” in France and a selection of Rotana best movies and series in MAGHREB VOD, the non-linear offer of “Le Bouquet Maghreb”, available in the premium offer “Le Bouquet Maghreb+”.
The deal also includes a close marketing collaboration between both groups, with a greater focus on digital activities, such as influence campaigns.
“ROTANA had demonstrated the wide appeal of its premium channels and content among the Arabic diaspora in France” underlines Sylvie Michel, THEMA Deputy CEO.
Following its rebranding in 2019, Le Bouquet Maghreb has emerged as the leading distributor of Arabic TV channels and content in Europe.
"We are delighted to expand our offering and be closer to our viewers in Europe, this is all made possible as a result of years of association with a solid partner like THEMA” said Jad Joubran, VP Business Development & Partnerships, Rotana.
About Rotana Media Group:
Rotana Media Group is the leading diversified media group in the Middle East with access across TV channels, advertising sales, film production and audio content. Rotana owns a bouquet of 15 leading free-to-air and paid TV channels including Cinema, Khalijia, drama, Musica, Clip, Classic, Aflam+, America, comedy, Kids, Al Resalah TV Channel and LBC. Furthermore, Rotana owns the biggest Arabic record label company, Rotana Audio, and is the world's largest producer of Arabic Music. Rotana is the key distributor and producer of Arabic movies, with a library comprising of more than 2000 films. Rotana also operates a leading regional advertising sales arm, (Rotana Media Services), responsible for advertising sales on its own TV channels, as well as other media outlets in the region. More so, Rotana owns and operates a radio stations chain, and its own extensive social media platforms and website rotana.net.
Moustafa Mahdi, Strategic PR & Communications Consultant