THEMA, a subsidiary of CANAL+ INTERNATIONAL and specialist of the edition and distribution of multicultural channels, is delighted to announce the renewal of its longtime partnership with the leading Arabic media group, ROTANA.
This agreement grants THEMA the rights to distribute the entire portfolio of Rotana’s channels in Europe (10 branded premium channels including Rotana Cinema, Rotana Aflam Plus, Rotana Drama, Rotana Classic, Rotana Khalejia, Rotana Kids etc.), as well as unlimited access to Rotana’s content library.
Today, THEMA distributes Rotana channels within “Le Bouquet Maghreb” in France and a selection of Rotana best movies and series in MAGHREB VOD, the non-linear offer of “Le Bouquet Maghreb”, available in the premium offer “Le Bouquet Maghreb+”.
The deal also includes a close marketing collaboration between both groups, with a greater focus on digital activities, such as influence campaigns.
“ROTANA had demonstrated the wide appeal of its premium channels and content among the Arabic diaspora in France” underlines Sylvie Michel, THEMA Deputy CEO.
Following its rebranding in 2019, Le Bouquet Maghreb has emerged as the leading distributor of Arabic TV channels and content in Europe.
"We are delighted to expand our offering and be closer to our viewers in Europe, this is all made possible as a result of years of association with a solid partner like THEMA” said Jad Joubran, VP Business Development & Partnerships, Rotana.
About Rotana Media Group:
Rotana Media Group is the leading diversified media group in the Middle East with access across TV channels, advertising sales, film production and audio content. Rotana owns a bouquet of 15 leading free-to-air and paid TV channels including Cinema, Khalijia, drama, Musica, Clip, Classic, Aflam+, America, comedy, Kids, Al Resalah TV Channel and LBC. Furthermore, Rotana owns the biggest Arabic record label company, Rotana Audio, and is the world's largest producer of Arabic Music. Rotana is the key distributor and producer of Arabic movies, with a library comprising of more than 2000 films. Rotana also operates a leading regional advertising sales arm, (Rotana Media Services), responsible for advertising sales on its own TV channels, as well as other media outlets in the region. More so, Rotana owns and operates a radio stations chain, and its own extensive social media platforms and website rotana.net.
Moustafa Mahdi, Strategic PR & Communications Consultant