SAWA Technologies, a subsidiary of SAWA Group of Companies, announced today a strategic partnership with TRIAX, a global supplier of reliable, innovative products and solutions for the reception and distribution of video, audio and data signals.
 
As part of the agreement, TRIAX will be providing SAWA Technologies with headend solutions and channels distribution systems including Coax and IP. TRIAX’s products and solutions are used in homes, businesses and operator networks by broadcasters, satellite, cable and telecom operators.
 
“Our partnership with TRIAX is in line with our overall strategy to continue expanding the range of products and services we can offer to all our customers and hospitality partners regionwide”, said Suheil Zurub, Managing Director of SAWA Technologies.
 
TRIAX’s reliable and innovative headend and distribution solutions are an integral part of seamless hospitality solutions. They are easy to install, manage and can help significantly improve the guest experience while maximizing revenues.
 
“The partnership with SAWA Technologies will secure one of a kind pre-configured Triax Head-end solution with SAWA TV packages to the hospitality market”, said Henrik Lindskou-Mouritsen, Regional Director – Middle East, India & Africa
 
SAWA Technologies manages the commercial rights for SAWA Group of Companies in over 700 hotels, hospitals, Restaurants, Cafes, MUDs, CAMPs, offshore sites, public viewing venues and airports across MENA and Europe.
 
Furthermore, SAWA Technologies provides TV Technology solutions to the Hospitality industry including IPTV/OTT systems, DVB Systems, receivers, transcoders, modulators as well as IT related solutions such as housekeeping management, high speed internet access and facilities management.
 
For further information, please visit https://sawatechnologies.com/
 
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About TRIAX
TRIAX is a global supplier of reliable, innovative products and solutions for the reception and distribution of video, audio and data signals. The TRIAX products are used in homes, businesses and operator networks by broadcasters, satellite, cable and telecom operators.
 
The TRIAX solutions combine hardware and software expertise to deliver value to hospitality and related markets, through a partner network of system integrators, large installers and operators.
 
TRIAX’s headquarters, production and R&D base is in Denmark. With 9 international sales subsidiaries the company operates in more than 60 distributor countries. In 2021 TRIAX merged with IKUSI Multimedia to form a combined company of 300 employees jointly owned by Polaris Private Equity and Velatia Group. 
 
See www.triax.com for further info.
 
About SAWA Group of Companies
SAWA Group of companies include, SAWA Rights Management www.srmtv.com, SAWA Media www.sawamedia.net and SAWA Technologies www.sawatechnologies.com.

Rotana Media Group announced today that it has signed a breakthrough deal with Arabic SVOD (Subscription Video on Demand) platform, Wide Khaliji. This long-term partnership will allow Rotana Media group to expand its Arabic content offering as it continues to deliver on its mission to entertain MENA audiences through a best-in-class Arabic streaming service – Wide Khaliji.

Rotana Media Group’s award-winning TV channels (10 branded premium channels including Rotana Cinema, Rotana Drama, Rotana Classic, etc.), will all be available to stream live in high definition (HD) on Wide Khaliji across the MENA region. Additionally, Rotana’s content — comprising hundreds of premium Arabic titles released every year — will be available on-demand.

Just in time for the Ramadan viewing season, this multi-year deal agreement grants Wide Khaliji, a technologically advanced and VOD (Video on Demand) content rich SVOD platform, with the rights to distribute the entire portfolio of Rotana’s channels in its footprint.
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Meanwhile, commenting on the agreement, Jad Joubran, VP Business Development & Partnership at Rotana, confirmed that: “Rotana continues to adapt its strategy with industry evolution. The consumer has spoken and wants to view our content in their own terms, and we listened. Launching our premium Rotana branded channels on OTT platforms that offer choices, scalability, and are forward-thinking, continues to be our focus. We are delighted to partner with Wide Khaliji and are excited about their prospects.”

Wide Khaliji’s Vice Chairman, Mohammed Al Kahtani, commented: “Rotana’s live channels, in addition to their rich VOD library, offer our subscribers a deep and wide content library and more viewing options, and we are excited to offer them to our subscribers starting the Holy Month of Ramadan.”

For further information, please visit www.rotana.net
 
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About Rotana Media Group:
Rotana Media Group is the leading diversified media group in the Middle East with access across TV channels, advertising sales, film production and audio content. Rotana owns a bouquet of 15 leading free-to-air and paid TV channels including Cinema, Khalijia, drama, Musica, Clip, Classic, Aflam+, America, comedy, Kids, Al Resalah TV Channel and LBC. Furthermore, Rotana owns the biggest Arabic record label company, Rotana Audio, and is the world's largest producer of Arabic Music. Rotana is the key distributor and producer of Arabic movies, with a library comprising of more than 2000 films. Rotana also operates a leading regional advertising sales arm, (Rotana Media Services), responsible for advertising sales on its own TV channels, as well as other media outlets in the region. More so, Rotana owns and operates a radio stations chain, and its own extensive social media platforms and website rotana.net.

About Wide Khaliji:
Wide Khaliji is an Arabic SVOD focusing primarily on the GCC and MENA region using OTT Technology and promoting its service via multiple Stores & payment gateways. Ever since its first launch at 2017, Wide Khaliji have been focused on acquiring a selective catalog of GCC and Arabic TV Series Productions and promoting it to its niche subscribers. Nowadays, our SVOD subscribers enjoy more than 8000 Hours of content. Year 2021, marks our first Original Saudi TV Series and subsequently we will be producing yearly no less than 10 Original GCC productions (TV Series and Movies).