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'Bring me the store home, please!'

6/1/2014

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Michèlle Belau, the renowned high-street Peruvian label, which recently opened its flagship store in the Middle East at City Walk in Dubai, is carrying your retail experience to a whole new level.

“We are aware of the fact that it can get really warm in Dubai during the Summer season so after several months of extensive research and planning, we decided to introduce an online store and also provide you with a unique retail experience where we carry our store to your doorstep and deliver convenience,” reveals Veronica Smulders, Managing Director, Michèlle Belau Middle East.

While shopping online provides convenience, some customers still prefer to touch and feel the clothes before purchasing them. “When it comes to fashion, it is not always easy to shop online as one cannot really feel the quality of the fabric or even select the right size before making a purchase so we took everything into consideration from a customer perspective,” explains Smulders.

Michèlle Belau’s customers in Dubai will also benefit from the personal shopper sessions at the comfort of their homes, whether they are looking to create a selection of bespoke outfits to suit their needs or simply find that perfect look. “Whether you are seeking style advice or a wardrobe revamp, our personal shoppers bring a wealth of experience to your doorstep,” adds Smulders.

Catering to women with tight schedules who want to effortlessly look great, Michèlle Belau prides its collections on being the perfect solutions for women on the go. With styles that can easily be mixed and matched together and day-time office wear that can be transformed into an evening outfit with the switch of a jacket, Michèlle Belau has always strived to make women’s lives easier and allowed them to remain sexy, feminine and stylish at the same time.

Customers can book their at home or in-store personal shopper appointments in Dubai by dialing 04 344 9989. Michèlle Belau’s online store will be accessible through www.michellebelau.ae and will be shipping across the Middle East region.


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    Moustafa Mahdi, Strategic PR & Communications Consultant

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