SAWA Rights Management to distribute SRM’s premium TV channels to commercial businesses across the MENA region
SAWA Rights Management (SAWA), a strategic service provider to the MENA Pay-TV industry, concluded a multi-year agreement with global content connectivity solutions provider SES, where it will be delivering TV channels to commercial properties, the two companies announced today.
Under this agreement, SAWA will utilize MonacoSAT, a satellite located at 52 degrees East, to distribute the first 14 premium channels that are licensed by leading regional and international providers as well as more than 20 channels from FOX, Rotana and other channels currently available on the same satellite location.
“Our agreement with SES plays a key role in further expanding our services into the MENA region targeting IPTV, OTT and cable platforms as well as commercial properties such as hotels, hospitals, restaurants and cafés,” said Ali Ajouz, CEO of SAWA. “Thanks to the partnership with SES, known for the unparalleled reach and reliability of service they deliver globally via prime orbital positions, we are now able to efficiently expand our territory to cover the full Middle East and North Africa Region.”
“We are delighted to partner with SAWA, a well-known player in the market, and enable them to expand their service throughout the region,” said Hakan Sjodin, Vice President of EMEA, Video Sales at SES. “Not only will their customers receive access to high-quality content, they can also count on the best-in-class broadcast service we provide.”
SAWA’s TV channel distribution business reaches all main IPTV and OTT platforms as well as over 750 commercial properties across the MENA region. In addition, SAWA holds international rights to over 40 TV channels which are currently being licensed to both commercial properties and consumer platforms worldwide.
SES has a bold vision to deliver amazing experiences everywhere on earth by distributing the highest quality video content and providing seamless connectivity around the world. As the leader in global content connectivity solutions, SES operates the world’s only multi-orbit constellation of satellites with the unique combination of global coverage and high performance, including the commercially-proven, low-latency Medium Earth Orbit O3b system. By leveraging a vast and intelligent, cloud-enabled network, SES is able to deliver high-quality connectivity solutions anywhere on land, at sea or in the air, and is a trusted partner to the world’s leading telecommunications companies, mobile network operators, governments, connectivity and cloud service providers, broadcasters, video platform operators and content owners. SES’s video network carries over 8,650 channels and has an unparalleled reach of 361 million households, delivering managed media services for both linear and non-linear content. The company is listed on Paris and Luxembourg stock exchanges (Ticker: SESG). Further information is available at: www.ses.com.
About SAWA Rights Management
SAWA Rights Management FZ LLC (SRM) is a Dubai Media City company and part of the SAWA Group of companies, founded by Group CEO, Ali Ajouz. SRM is a strategic service provider to the Middle East and North Africa (MENA) Television industry, offering a wide range of services to broadcasters, Pay-TV Platforms, Hospitality, IPTV/OTT Networks, Telecom Operators, ISPs and Independent Consultants. SRM represents a wide range of TV Channels and content from regional and International licensors including FOX Networks Group (Disney), Lagardère, France TV, RTL, Channel One Russia, OSN, MBC, Rotana and many more. All in all SRM represents and licenses over 300 HD, SD and 4K TV channels making SRM the single largest supplier of TV Services to platforms in the MENA region. SRM manages the full relationship between Licensees (clients) and Licensors (TV Channels, Studios and other rights owners). SAWA Group of companies include, SAWA Rights Management www.srmtv.com SAWA Media www.sawamedia.net and SAWA Technologies www.sawatechnologies.com.
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Moustafa Mahdi, Strategic PR & Communications Consultant