The Shanxi Week was held at Expo 2020 Dubai between the 8th - 10th of November 2021. With the theme “Opportunity, Innovation and Cooperation”, the three-day event featured both on-site exchanges and visits as well as online activities of cultural and tourism promotion, exhibition, business matching and investment promotion. Four major events took place throughout the week including the opening ceremony, Shanxi (China) Cloud Promotion on Energy Revolution and Innovation Cooperation (Dubai), the online show, and the Shanxi Local Brands Cloud Exhibition. The activities narrated the story of Shanxi, showcasing how Shanxi has promoted green transition in its economic and social development and how it has contributed to building “a community with a shared future for mankind”.
The Shanxi Week was unveiled simultaneously at the main venue in the provincial capital Taiyuan, the Dubai venue and via the webcast on the 8th of November.
At the opening ceremony, He Tiancai, Vice Governor of Shanxi Province, delivered a speech on behalf of the Shanxi Provincial Party Committee and the Provincial Government. Recorded video speeches of Ali Al Dhaheri, UAE Ambassador to China, Najeeb Al-Ali, Executive Director of the Dubai World Expo Bureau, Hamad Al Ali, Member of the "Hala China" Executive Committee, and Chen Jian’an, Vice Chairman of China Council for the Promotion of International Trade were also played at the opening ceremony.
In his remarks, He Tiancai, Vice Governor of Shanxi Province said that the Expo has become a grand event to showcase the progress of human civilization and to facilitate exchanges and mutual learning among civilizations. The Shanxi Week is a concrete step for Shanxi, the first pilot province for comprehensive energy reform in China, to implement the important consensus reached by president Xi Jinping and the UAE leadership to promote comprehensive and in-depth exchanges and cooperation in the energy field between Shanxi and the Middle East countries, including the UAE, and other countries in the world.
A promotional video of Shanxi was played at the opening ceremony, showcasing the charm of the province. A cloud tour of the China Pavilion at the Expo was also held, offering a visual and immersive experience for those who cannot visit the Expo in person.
After the opening ceremony, the Shanxi (China) Cloud Promotion on Energy Revolution and Innovation Cooperation (Dubai) was held where four enterprises presented including Jinneng Holding Power Group, Huayang New Material Technology Group Co., Ltd., Taiyuan Heavy Machinery Group Co., Ltd., and State Grid Shanxi Electric Power Company. Their presentations covered five application scenarios of heterojunction technology, high-efficiency photovoltaic product manufacturing, new materials, wind power and big data.
Furthermore, on the 8th of November, the month-long Shanxi Local Brands Cloud Exhibition was also launched on the “Trade Promotion Cloud Exhibition” platform, which aims to help Shanxi local brands explore potential business partners from the Middle East countries, including the UAE through product display, supply and demand matching, online communication and negotiation. 117 Shanxi companies specializing in intangible cultural heritage innovation, biomedicine, clean energy, and equipment manufacturing attended the Cloud Exhibition, including State Grid Shanxi Electric Power Company, Taiyuan Heavy Machinery Group Co., Ltd., and Jinneng Holding Power Group.
Moustafa Mahdi, Strategic PR & Communications Consultant