6550 milk cartons used to form the number 100 which represents the brand’s promise of delivering 100% fresh milk
NADEC (The National Agricultural Development Company) of Saudi Arabia, which prides itself in producing 100% fresh milk, showcased this equity to the world by setting a new Guinness World Record in KSA.
The world record was for the World’s Largest Drink Carton Number and was set in Al-Andalus Mall on Monday. Nadec formed a breathtaking and massive “100”, using its signature UHT milk cartons. The number 100 represents the brand’s promise of delivering 100% fresh milk.
The required number to set the world record was 5000 products, and Nadec comfortably beat the world record by using 6550 milk cartons to achieve the world record for the World’s Largest Drink Carton Number. The certificate was presented by the Guinness World Record’s official adjudicator, Ms. Seyda Subasci Gemici to Mr. Khalid Farid Mansour, General Manager Sales MENA, Mr. Atif Maqbool, Director Trade Marketing and Shopper Activation KSA & GCC and Mr. Falah Al-Enizi General Manager West, officially confirming the record.
To conform with the Guinness guidelines, the Largest Drink Carton Number, had to have over 5000 products, with no gaps in between each product. The event was attended by Nadec and Panda executives, as well as by Guinness World Record officials.
After the record was broken, the UHT packs were distributed among the visitors of Al-Andalus mall.
Nadec under the strong leadership of its CEO, Mr. Abdulaziz Mohammad Al-Babtain, continues to deliver the promise of best quality at great affordable prices to its consumers across KSA and the wider GCC.
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Moustafa Mahdi, Strategic PR & Communications Consultant