Circle K, one of the world’s largest chains of convenience stores, announced today that it has entered into a strategic partnership with Barbera Coffee across its Circle K stores in Dubai. Barbera Coffee is one of the oldest coffee roasters in Italy and has dedicated itself to making coffee for the pleasure of its customers since 1870.
Circle K will be brewing Barbera Coffee in the majority of its 30 locations across the United Arab Emirates. “Coffee is the most popular beverage at Circle K stores in the mornings. We wanted to offer our consumers premium coffee at a value price and we found Barbera as the perfect partner considering their strong history as well as their constant quest for quality,” explains Fahmi Al-Shawa, Managing Director, Circle K Arabia.
Circle K aims to offer convenience by tailoring its offerings and locating its stores within office communities, residential communities, academic institutions, gas stations, hotels, museums and leisure zones.
“We are delighted to partner with Circle K in the U.A.E. as they share our passion for offering premium coffee. Over 140-years of tradition goes into every cup of Barbera coffee to bring about a sensational stimulation of the senses through its rich aroma and invigorating delicious flavor,” states Sufyan Al Muhaisen, Co-Founder & Chief Operations Officer, Cafe Barbera Franchise.
You can now select from a wide variety of brews and flavors, with your favorite creamers and sweeteners. There is no better way to start your day than with Circle K!
Owned by Canadian-based Alimentation Couche-Tard, which operates more than 13,000 stores around the world, Circle K will be opening 500 stores in the GCC region by 2017.
For further information about Circle K, please visit www.circlek.ae
Moustafa Mahdi, Strategic PR & Communications Consultant