MASTERMIND PR

maharishi and G-SHOCK have collaborated for the third time on a special limited edition G-SHOCK model. This new collaborative timepiece has pushed the boundaries of G-SHOCK’s print technology and developed the ability to print patterns on an even greater surface area of the watches strap and bezel, perfect for applying DPM patterns with a greater level of detail than was previously possible. The watch model is perfectly suited for a pattern as intricate as maharishi’s DPM: Lunar Bonsai.

maharishi’s Spring Summer 2014 collection continues to explore the culture of the Pacifist Prepper, focusing on the Lunar Effect. In essence bio-dynamic farming considers the energy of water and position of the moon to achieve a 30% greater yield than standard organic farming, a useful technique for the totally self sufficient Prepper. The position of the moon and other planets has an enormous electro magnetic effect on the Earth, as well as its plants, plant growth and people.

As well as being clad in a lunar infused pattern the watch also features auto LED super illumination (ideal for use during lunar observations), a military spec gel shock resistance structure, super tough resin strap 200M water resistance, 10 year battery life, multi-home time; all features much valued by any genuine Pacifist Prepper.

The G-SHOCK x Maharishi collaborative timepiece will retail at AED 745 and will soon be available at G-Factory store in Al Ghurair Centre (04 2525217) and G-Factory store in Lamcy Plaza (04 3352979) in Dubai.

Watch the inspiration video here:  http://youtu.be/mG6ST3ID590

Casio Computer Co., Ltd., announced today the latest additions to its G-SHOCK family of shock-resistant watches—the GD-X6900CM and the GD-120CM—available in a total of five models, each finished entirely in a camouflage pattern.

The new GD-X6900CM and the GD-120CM watches are based on earlier Casio GD-X6900 and GD-120 models, respectively, both of which boasted impressively large watch cases. The newly released G-SHOCK models are completely finished in camouflage patterns, including the band, case, and watch face.

Featuring a tiger-stripe camouflage motif with stripes running horizontally across the watch, the GD-X6900CM models meet the military standard specifications* set by the United States Department of Defense. The GD-120CM is finished in a woodland camouflage pattern made up of spots and stripes in several colors. For both series of models, Casio has created a multi-layered finish combining a rugged look with highly fashionable design.

* Among the United States defense standards set by the United States Department of Defense. Thirteen items are tested under Military specification MIL-STD-810G at National Technical Systems.

The camouflage theme also extends to the product packaging, with the box and container finished in the same camouflage pattern as the watch model. The new camouflage range of watches is priced at AED 595 will soon be available at G-Factory store in Al Ghurair Centre (04 2525217), G-Factory store in Lamcy Plaza (04 3352979) and Virgin Megastores across the U.A.E.

Casio Middle East announced today the introduction of the Kris Fade UAE-inspired limited-edition G-SHOCK watch. The watch which was designed by popular Virgin Radio Dubai DJ, Kris Fade, is based on the G-SHOCK GD-100-1A series of watches and the design is inspired by the UAE colors portraying icons from the country including the iconic Burj Khalifa and Burj Al Arab.

“I’ve always wanted to design my own watch one day and G-Shock turned my dream into a reality in no time. The Kris Fade G-Shock watch is strong, tough and is inspired by the UAE,” reveals Kris.

Being a radio DJ by profession, it was no surprise that Kris also decided to involve his Virgin Radio Dubai listeners and followers when designing the watch; incorporating their ideas to the design. “A big thank you goes out to everyone who helped me with the design of the watch and I hope you enjoy our finished product,” adds Kris.

The G-SHOCK GD-100-1A boasts a comprehensive range of functions including a world time function showing the time in 48 cities around the world, five alarms, a stopwatch, and a countdown timer. There is also a flash alert function that blinks the backlight with the sound of the alarm or the time-up sound of the timer, and an auto-light function which automatically illuminates the display when the user tilts the watch toward the eyes to check the time.

The body of the watch has a round shape with large, easy-to-use buttons. The face design features five round LCD windows of different sizes all arranged in a row, which give the face a three-dimensional appearance when the high brightness LED lights up.

Casio developed the G-SHOCK brand of watches in 1983 to realize the new concept of a tough watch that would not break even if dropped. Since that time, the brand has continued to evolve, with advanced functions, construction and design all based on shock resistance. The new ‘Kris Fade’ UAE-inspired limited edition watch is priced at AED 495 and is now available at G-Factory store in Al Ghurair Centre (04 2525217), G-Factory store in Lamcy Plaza (04 3352979) and Virgin Megastores across the U.A.E.