A bite from Paris - Apéritif à la française to bring together Chefs, industry professionals & foodies to celebrate the finest French products in the region
The French are taught to appreciate fine food and take great pride in their nation's culinary reputation. They have a well-deserved notoriety for producing some of the best food in the world. Apéritif à la française, a warm and friendly celebration where people who appreciate French art de vivre and those curious to learn more about it come together to discover a wide range of French food and beverages, will be held in Dubai next month.
This annual event is organized by the International Food & Lifestyle Marketing Group, SOPEXA, and is supported by the French Ministry of Agriculture, Food and Forestry to promote the French gastronomy and Art de vivre in the UAE.
“Each year, France strengthens its major role in supplying high quality standards food & beverage products to the UAE. In 2012, France witnessed a growth in exports by more than 15% vs. 2011 and by more than 50% vs. 2010. This remarkable achievement will set the trend for many years to come,” reveals Yassine Rami, Managing Director of Sopexa Middle East.
“Apéritif à la française is a one-of-a-kind opportunity to bring together public and private sector players, brands and trade organizations of France's food and beverage industry,” explains Edwina Salvatori, Marketing Manager, SOPEXA Middle East.
This year, the Apéritif à la française will be marking its 10th anniversary across the word in Berlin, Copenhagen, Dubai, Hong-Kong, Milan, Montreal, New-York, Paris, Sao Paulo and Tokyo. “We will be celebrating the 10th anniversary of Apéritif à la française this year, immersing you in typical French Aperitif scenes, an event not to be missed,” reveals Salvatori.
Since the French are also very engaged with the aesthetics of their food, expect an artistic and large mouth-watering display of dairy products, breads, fruits, chocolates, biscuits, seafood, meat, fine groceries, syrups as well as a wide selection of beverages including tea, bottled water, syrups, lemonades and more in very authentic French atmosphere.
The event will offer you the opportunity to try a selection of the best French products available in the market:
You can excite your taste buds with the new VALRHONA’s Dulcey, the world’s first blond chocolate. You will also be able to try a wide range of MARGUERITE macaroons and sip on a delicious latte made of ELLE & VIRE organic Milk. You will also be one of the first to try PURE, the first natural and organic Soda.
Go for luxury with the ultimate ELIXIA Lemonade made of 24 carats gold flakes or even for the exotic passion fruit flavored TEISSEIRE syrup. Spice up your dish with MAILLE Dijonaise, the subtle combination of mayonnaise and mustard or cook delicious recipes made of REGILAIT, the only fat free milk available in the market that will help you eliminate those unwanted calories. Tickle your palate with BADOIT, the naturally sparking water which can be the perfect complement for your dining experience.
Apéritif à la française will be held on the 10th of June 2013 at the Westin Dubai Mina Seyahi Beach Resort and is set to attract hospitality professionals, Chefs, F&B managers, sommeliers, restaurant chains, catering companies, airline catering and food lovers from all across the region.
For further information, please visit http://www.aperitif2013dubai.sopexame.com
Moustafa Mahdi, Strategic PR & Communications Consultant