​Today, the International Fund for Animal Welfare (IFAW) —a global animal welfare and conservation non-profit organization—unveils its bold new brand, including a new logo and website. These changes come at a critical moment when awareness and action, from both experts and everyday people, is critical to save animals, people and the planet.
 
“Humans make up less than one percent of all life on Earth, but we have destroyed 83 percent of all wild animals and half of plants on the planet,” said Azzedine Downes, President and CEO of IFAW. “Still, we’re hopeful. Every species and every habitat has the ability to bounce back, and every person, everywhere has the chance to act. The future depends on what we do now.”
 
Fifty years ago, IFAW took on one problem that threatened one species in one part of the world. With the European ban on whitecoat harp seal products in 1983, it saved more than 1 million seal pups. Since then, IFAW has taken on more problems threatening more species in more than 40 countries.
 
As the challenges animals and their habitats face have grown larger and more complex, so has IFAW’s approach. In Kenya and India, for instance, the organization is employing new and innovative ways to take on poachers. It’s partnering with technology companies to reduce wildlife crime online. It’s working with scientists to develop new methods to rescue whales who get entangled in fishing gear. And it’s creating networks worldwide to help rescue animals during and after natural disasters. In short, IFAW isn’t afraid to get creative.
 
“Our biggest challenge has been not doing the work but talking about it. We were finding it hard to convey why saving one elephant is important to a person who lives in a city of more than 9 million. Or how drone technology could be used to help save marine mammals. Or how detection dogs can help us save koalas,” said Downes. “At the same time, it’s clear to us that people care and they want to help. So, I knew it was time for a brand and website that better connected people to the work. A brand and website that’s like us—bold, compelling and full of good stories.”
 
In April 2018, IFAW partnered with Base Design, an international design agency that’s worked with clients including JFK Terminal 4, The New York Times, Wellesley College, Fondation Louis Vuitton and the Museum of Modern Art, to redesign the brand and bring it to life online.
 
“We took a critical look at the animal welfare and conservation sectors, and we saw a similar approach, both visually and editorially, across the board,” said Min Lew, partner and creative lead at Base Design. “Millennials and younger generations in particular, respond to action, not just shots of animals in the wild. And they want relevant and fresh thinking, not simply a plea for help. The new branding breaks those entrenched branding codes to show that while IFAW protects animals, IFAW is people, doing the work and creating change.”
 
Together with IFAW, Base conceived of ‘animals and people thriving together’ as the driving brand concept. The typography of the new logo is bold but using lowercase shows IFAW is accessible as an organization. By underlining the “a,” the logo emphasizes that all the work IFAW does centers on animals.
 
Photography is also a major component of the brand. It’s a powerful way to share IFAW’s approach, resourcefulness and impact. The art direction captures the on-the-ground, raw and active spirit of the work, creating a look that showcases the organization’s distinctly innovative solutions to complex problems.
 
 “IFAW’s website is one of the key communication elements for the new brand, expressing the important connections that are vital to the organization: how humans and animals thrive together and how local actions impact global efforts,” said Mirek Nisenbaum, partner at Base Design. “Base designed a digital experience that delivers immersive, emotionally engaging and informative storytelling to move people towards action.”
 
This new brand does more than reflect the organization’s bona fides or expand its audience. It is designed to grow a global movement, one that will engage both long-time and Millennial donors and activists alike.
 
Downes concluded, “This work takes all of us. By rescuing, rehabilitating and releasing animals, one by one—by protecting their habitats and helping them flourish—we can save other species. And our own.”
 
To learn more about IFAW’s work, visit the new website at ifaw.org.

A one-stop-shop for the biking community in the UAE includes a showroom featuring motorcycles, accessories and parts as well as a workshop and a café
 
Motorcycle Mall, a one-stop-shop for biking enthusiasts, has finally opened its doors in Dubai. The 14,000+ sq. ft mall features a wide range of bikes, accessories, a fully-equipped workshop as well as a Motorcycle Café.
 
“We are absolutely delighted with the opening of Motorcycle Mall in Dubai. Our is to build a community of bikers and we wanted to create a multi-branded concept that is dedicated to them and turn it into a one-stop-shop that caters to all their needs”, explains Mr. Yousuf Al Yousuf, Managing Director, Al Yousuf LLC.
 
Some of the brands one can find at the Motorcycle Mall include Harley Davidson, Suzuki, Ducati and many more. A broad selection of accessories and parts are also available with brands such as Nolan, AGV, SC Project, Tailer Made, Dainese, Icon, Alpines Star, TCX, HJC and much more.
 
“We offer everything related to biking which includes buying, selling and renting bikes. We also have a fully-equipped workshop with experienced technicians and carry a wide range of biking accessories in addition to our in-house café serving hot food and beverages”, adds Al Yousuf.
 
Whether you are looking to buy a new or used motorcycle, servicing or modifying your motorcycle or even grabbing a quick bite to eat or drink, visit Motorcycle Mall today!

Motorcycle Mall is open daily from 10:00 AM – 11:00 PM, 7 days a week, and is located on Umm Suqeim Road; just a couple of minutes away from Mall of the Emiates in Dubai. For further information, customers can call 04-339 7161.

Al Yousuf Motors, the authorized and exclusive dealers of some of the world’s most renown marine brands including Yamaha, Winner and Jobe, revealed their range of flagship products for 2019 at the Dubai International Boat Show earlier today.

“The Dubai International Boat Show is a great platform for us to introduce our latest innovations to the market each year.” said Mohamed Al Yousuf, Deputy President – Marketing, Al Yousuf Motors. The 2019 line up of Yamaha WaveRunners includes the luxurious in style and powerful in performance FX Cruiser SVHO in addition to the GP1800R and the VXR.  

The completely redesigned FX Series features an industry- first integrated Connext touchscreen that places all of the vital display functions at your fingertips, as well as the ability to add a variety of accessories to help riders stay connected with the new Multi-Mount System. Riders can also enjoy the thoughtfully designed self-draining footwells for added convenience. Backed by the power of Yamaha’s most advanced Marine Engines, the FX Series revolutionizes the WaveRunner experience for customers who want the best of the best.

Also new in 2019, both the GP1800R and VXR feature a race-inspired top-loader intake grate and a ride plate that have been tested by professional racers on a closed course, for sharper and more predictable handling with better hook-up in rough water.

Whether you’re competing for bragging rights with friends or points on the pro circuit, the 2019 Performance Race Series is the superior choice for those who want to win. With the new race-inspired top loader intake grate and a ride plate, the legendary GP1800R and the incredibly agile VXR provide increased handling during sharp turns and incredibly impressive hook-up in rough water. And those with an appetite for thrills can enjoy conquering the closed course with the super jet. Enjoy the number one choice for championship riders and racing enthusiasts and let everyone else try to keep up. In addition to the new range of Yamaha WaveRunners, Al Yousuf Motors also announced the launch of the following products at the event:

Winner MultiMO Pro Angler
The MultiMO Pro Angler from Winner Kayak is the world's first and only pedal drive multilink fishing kayak with 360-degree rotating tube frame seat that converts to a trolley. 
 
Winner Transparent Kayak VUE-1 
Years of design and testing brought the first ever truly transparent kayak to life. The Winner VUE-1 is a clear double seater Kayak that will allow you to explore the underwater world in a way like nothing you’ve experienced before. It threads the thin line between paddling and exploring the sea from above.
 
Jobe Sea-Esta Towable 3P
The Sea-esta can hold up to three people and is the perfect addition for all sun seeking families and friends. Featuring 12 deluxe foam-filled handles with neoprene knuckle protection, thrill-seekers can go for a fun filled ride on their belly on its neoprene seat pad or relax and sit back utilizing the comfy backrest and easy grips mounted on the sides. Just deflate and inflate the Sea-esta's soft back support and transform the Sea-esta from a chill sofa into a deck-tube. The Sea-esta is covered in tough double-stitched 840 denier patterned nylon around a 28-gauge PVC bladder. After all the tube action friends and family can hold on to tradition and hit to the coastline for a beloved siesta. Store an ice-cold drink in its molded drinking holders and relax to its soft and comfy inflatable back supporter.
 
Visit the Yamaha stand OD-65 and the Al Yousuf Motors Accessories stand D-62 and at the Dubai International Boat Show between the 26th of February – 2nd of March 2019 to experience the latest products, innovations and accessories from Yamaha, Winner, Jobe and much more!

NADEC (The National Agricultural Development Company) of Saudi Arabia, which prides itself in producing 100% fresh milk, showcased this equity to the world by setting a new Guinness World Record in KSA.
 
The world record was for the World’s Largest Drink Carton Number and was set in Al-Andalus Mall on Monday. Nadec formed a breathtaking and massive “100”, using its signature UHT milk cartons. The number 100 represents the brand’s promise of delivering 100% fresh milk.
​
The required number to set the world record was 5000 products, and Nadec comfortably beat the world record by using 6550 milk cartons to achieve the world record for the World’s Largest Drink Carton Number. The certificate was presented by the Guinness World Record’s official adjudicator, Ms. Seyda Subasci Gemici to Mr. Khalid Farid Mansour, General Manager Sales MENA, Mr. Atif Maqbool, Director Trade Marketing and Shopper Activation KSA & GCC and Mr. Falah Al-Enizi General Manager West, officially confirming the record.
 
To conform with the Guinness guidelines, the Largest Drink Carton Number, had to have over 5000 products, with no gaps in between each product. The event was attended by Nadec and Panda executives, as well as by Guinness World Record officials.
 
After the record was broken, the UHT packs were distributed among the visitors of Al-Andalus mall.
Nadec under the strong leadership of its CEO, Mr. Abdulaziz Mohammad Al-Babtain, continues to deliver the promise of best quality at great affordable prices to its consumers across KSA and the wider GCC.

Jollychic, the top-ranked multi-category e-commerce platform in the Middle East, announced today that it is a strategic partner of the first Chinese Film Week in Dubai. Jollychic manifests its business philosophy through its understanding of film arts.
 
“We are absolutely delighted to be part of the first Chinese Film Week in Dubai as film resonates with our business in many aspects”, said Mohammad Jabri, Vice President Marketing, Jollychic Middle East. “The resonance is not just in the irreplaceable role which film plays in lifestyle change and communication, but in the way of self-discovery to be a better self”, he explains.
 
It seems obvious that film has been playing an important role in reflecting and forming style and trends. When we look back, from fair lady style in “Roman Holiday” to capable career talent in “The Devil Wears Prada”, film not only sublimates classic style for the public but also instills constant inspiration to style development itself.
 
As a leading e-commerce company for whom fashion goods take a good portion of its products, Jollychic definitely gains lots of inspiration from this interaction. “But what’s more important is, just like everyone has different taste for film genre, each person has their own style and uniqueness in their life. At Jollychic, we work to provide everything and make it easily accessible to enable our customers to discover their unique self without much of a hassle.” Jabri said.
 
Commenting on the company’s plans for 2018, Jabri said Jollychic will invest more in enhancing the overall customer experience. “With an increasing number of UAE customers shopping online, we put more effort to broaden our product range to meet different needs.”
 
Teamed up with more than 5000 suppliers, Jollychic now offers more than one million types of merchandise through its application and website. By carefully selecting multi-category merchandise from its global suppliers and providing streamlined service to customer’s doorsteps, this fast-growing e-commerce company is the first shopping choice for many consumers in the Middle East today.
 
“No matter if it is a suit rewarding hard work or an electronic gadgets for a family member, we hope our clients are able to find everything they desire to establish their style and better enjoy their life in all aspects .” Mohammad Jabri said.
 
As a filmgoer himself, Jollychic Founder and CEO Aaron Li, also shares his opinion. “Film is an artistic language without borders, transmitting the message about love, beauty, devotion and all other values that make human being as human being. By being a strategic partner of this event, Jollychic enriches our service dimension and we will better achieve our mission of bringing a quality and stylish life to our customer.”
 
Some of Jollychic’s customers will pleasantly get the opportunity to attend the opening night red carpet premier and movie tickets for the entire film week for free. “We hope the complimentary gift could bring our customers more colors and joy of life, and enrich their journey of self-discovery.” Jabri said.
 
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About Jollychic
Jollychic is an one-stop e-commerce platform in the Middle East established in 2012. With the slogan “Live with a style”, Jollychic provides a wide variety of quality and stylish products including apparel, electronics, home goods, shoes, bags, baby products, etc. through its APP and website. Download “Jollychic” from the APP store to find some of your favorite products or enjoy Jollychic’s service through its website Jollychic.com. You may also follow “Jollychic” on Facebook, Instagram and twitter for more fashion inspirations.

Alshaya Enterprises, a division of Alshaya Group and one of the Gulf’s premier commercial establishments, announced today the opening of their newest showroom in Dubai. Prominently located on Sheikh Zayed Road, the prestigious European lifestyle-concept showroom will be home to the finest commercial equipment and high quality stylish furnishings for the office and home.
 
“We are absolutely delighted with the opening of our new showroom in Dubai as we look to further expand our presence in the U.A.E. We have been growing steadily between 15-20 % year on year, over the past 4 years. We continue to see considerable growth potential in all of the GCC markets, utilizing the synergy between our different divisions,” said Henrik Christiansen, Chief Executive Officer, Alshaya Enterprises.
 
Alshaya Enterprises offers technical and design led solutions within 6 key market segments including Bathrooms solutions, Residential Kitchens, Commercial Kitchens, Laundry equipment, Office Furniture’s and Soft Seating’s, Natural stones, Supermarket Solutions and Racking Systems, Commercial and Residential lighting solutions.
 
The new showroom will offer residents access to some of the world’s most renowned brands of the highest quality including Kitchenhaus, the highest German standard in quality for kitchens. Kitchenhaus kitchens are manufactured by the largest kitchen manufacturer in Germany. Each kitchen is unique; individually planned and produced on highly automated machines, which guarantees a consistently high quality level. The choices range from modern to trendy and classical to timeless.  It is an ideal choice for palaces, private villas as well as business premises.  
 
“We are seeing a rising demand for customized solutions from all across the region and therefore, we have professional consultants from our Architect and Design Center available onsite in each of our showrooms to advise clients and assist them in turning their homes or offices into their own unique works of art,” adds Christiansen.
The Architect and Design center is a concept that was introduced by Alshaya Enterprises to provide customized solutions; creating the perfect environment for architects, designers, contractors and end users. The onsite consultants can advise on materials such as bathrooms fittings, ceramics tiles, accessories, adhesives, sanitary ware, natural stone, wooden flooring, façade solutions and much more.
 
Other renowned European brands such as Imola and ABK tiles from Italy, Kludi and Keramag from Germany and remarkable Spanish mosaics from Vidrepur are also available on display at the showroom among others.

The new Alshaya Enterprises Showroom is located on Al Marabea’ Street (Exit 40) on 732 Sheikh Zayed Road. Customers can call 04- 607 4121 or visit www.alshayaenterprises.com for further information.  If you are looking to create a space that truly inspires you, visit the new Alshaya Enterprises Showroom today!
 
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About Alshaya Enterprises™
Alshaya Enterprises™ enjoys a sterling reputation not only as a supplier of the world’s best commercial equipment, but also as a provider of high quality furnishings for the office and home.  We derive our strength from our recognised management quality, innovative strategies, favourable employer culture and substantial financial resources.

Although we serve large and diverse customer base, we adhere to one principle – only top-of-the-line brands are acceptable. Our commitment to high quality products and services is matched by our professional sales and marketing personnel, ably supported by our in-house design, logistics and service teams. This expertise gives us a competitive advantage in executing projects of any scale in the region. 

Additional Contact Information:
Kitchenhaus: 04 607 4214
Architect and Designer Center: 04 607 4121