Al Yousuf Motors signs agreements with 3 Emirati Athletes to represent Yamaha and the UAE in local and International jet ski competitions In line with the organization’s commitment to support Emirati Athletes, Al Yousuf Motors, the authorized and exclusive dealers of Yamaha, signed an agreement with 3 Emirati Athletes who will be representing Yamaha and the UAE in local and international jet ski competitions in 2019. The lineup of Athletes includes Sultan Eisa Al Hammadi, 17, Salman Younes Al Awadhi, 18, and Abdel-jalil Ali Al Awadhi, 31.
The Athletes will be equipped with the latest WaveRunners from Yamaha’s Performance Race Series including the GP 1800, the most powerful WaveRunner outfitted with the ultimate Supercharged Super Vortex High Output Yamaha Marine Engine. Mohammad Eqbal Al Yousuf, Deputy President, Al Yousuf Motors said, “We are absolutely delighted to be working with these extremely talented athletes who will be representing our country in local and international jet ski competitions this year. All 3 of them have an excellent record in local competitions. We will be providing them with all the support they need to help them excel. Our objective is to inspire more and more Emiratis as well as residents across the UAE to get active and explore water sports.” Abdel-jalil, an Emirati Freestyle Jet Ski Athlete who competes in local and international competitions for the UAE said, “I have been representing Al Yousuf Motors and Yamaha for two years and I can comfortably say that their support has been priceless. They have helped boost our confidence as athletes representing our country and provided us with everything we need to help us showcase our talent in the best way possible. I am looking forward to another great season with them.” Yamaha’s wide range of WaveRunners cater to everyone whether you are an amateur rider or a professional one. The unique features of the Yamaha WaveRunners include RiDE, the world’s first dual throttle handlebar controls for easier maneuvering, NanoXcel technology that provides incredibly durable and extremely lightweight hulls and decks and No Wake Mode that makes setting and holding your correct No Wake zone speed a breeze among others. For over 50 years, Al Yousuf Motors has distributed all Yamaha products ranging from boats, personal watercrafts, motorcycles, all-terrain vehicles, golf cars and outboard engines. The company has set up over 30 different sales outlets, workshops and spare parts centers for Yamaha customers across the UAE. For further information, please visit http://yamaha.aym.ae or your nearest Yamaha showroom today!
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6550 milk cartons used to form the number 100 which represents the brand’s promise of delivering 100% fresh milk NADEC (The National Agricultural Development Company) of Saudi Arabia, which prides itself in producing 100% fresh milk, showcased this equity to the world by setting a new Guinness World Record in KSA.
The world record was for the World’s Largest Drink Carton Number and was set in Al-Andalus Mall on Monday. Nadec formed a breathtaking and massive “100”, using its signature UHT milk cartons. The number 100 represents the brand’s promise of delivering 100% fresh milk. The required number to set the world record was 5000 products, and Nadec comfortably beat the world record by using 6550 milk cartons to achieve the world record for the World’s Largest Drink Carton Number. The certificate was presented by the Guinness World Record’s official adjudicator, Ms. Seyda Subasci Gemici to Mr. Khalid Farid Mansour, General Manager Sales MENA, Mr. Atif Maqbool, Director Trade Marketing and Shopper Activation KSA & GCC and Mr. Falah Al-Enizi General Manager West, officially confirming the record. To conform with the Guinness guidelines, the Largest Drink Carton Number, had to have over 5000 products, with no gaps in between each product. The event was attended by Nadec and Panda executives, as well as by Guinness World Record officials. After the record was broken, the UHT packs were distributed among the visitors of Al-Andalus mall. Nadec under the strong leadership of its CEO, Mr. Abdulaziz Mohammad Al-Babtain, continues to deliver the promise of best quality at great affordable prices to its consumers across KSA and the wider GCC. Agreement signing ceremony held in Dubai This year marks the 5th anniversary of the Belt and Road Initiative proposed by Chinese President Xi Jinping. As an important country along the Belt and Road, the United Arab Emirates has carried out extensive communication and close cooperation with Hunan Province several times. Riding on the mighty driving force of the era, Mango TV, an emerging media platform owned by Hunan Broadcasting System, formalized the first strategic cooperation with China Arab TV (CATV).
On the afternoon of November 4, the Mango TV & CATV Agreement Signing Ceremony and the Belt and Road·View of Hunan Province Broadcast Exhibition were held in Dubai. The event was attended by distinguished guests including Mr. Cai Zhenhong, Hunan Provincial Committee Standing Committee Member and Director of Hunan Publicity Department, Deputy Consul General Tan Li of the Consulate-General of the People’s Republic of China in Dubai , Mr. Zhou Xiang, Deputy Director of the Publicity Department of Hunan Provincial Committee and Director of the Information Office of Hunan Provincial People's Government, Mr. Lyu Huanbin, Party Committee Secretary and Director of Hunan Broadcasting System as well as Party Committee Secretary and President of the Golden Eagle Broadcasting System, Mr. Feng Jin, Party member of the Hunan Broadcasting System Committee, Vice President, Party member of the Golden Eagle Broadcasting System Committee and Vice General Manager, Mr. Xie Lin, Vice President of the Mango TV and Mr. Yang Wei, Head of CATV. Mr. Cai Zhenhong, Hunan Provincial Committee Standing Committee Member and Director of Hunan Publicity Department, expressed congratulations on the successful cooperation between Mango TV and CATV and appreciation for the dedicated efforts made by both sides. “The cooperation between Mango TV and CATV broadens the channels as a bridge for communication and cooperation between Hunan and the United Arab Emirates, and to a larger extend, between China and the Middle East. This will bring fruitful outcomes for mutual benefits.” Mr. Cai said in his speech. During the ceremony, the documentary Belt and Road·View of Hunan Province made its debut, demonstrating the achievements and communication made by China and the United Arab Emirates under the Belt and Road Initiative. Mango TV and CATV formalized strategic cooperation, with shared ideals and beliefs to promote in-depth and long-term cultural exchange between China and the United Arab Emirates, According to the interpretation of Mr. Lyu Huanbin, Party Committee Secretary and Director of Hunan Broadcasting System as well as Party Committee Secretary and President of the Golden Eagle Broadcasting System, there are three layers of implications contained in the strategic cooperation between Mango TV and CATV: a combination of mainstream media responsibilities, a combination of correct values advocacy and a combination of efforts to export Chinese culture. As the only online video platform owned by Hunan Broadcasting System, Mango TV shoulders responsibilities as mainstream state-owned media. With unique content under its brand and a positive attitude, Mango TV keeps innovating and embraces popular expressions used among young people so as to pass on young and positive energy. By exploring in-depth social and cultural value of TV programs in order to be rich in both emotions and content, Mango TV also lives up to responsibilities and cultural missions of being the major variety show producer. As a Satellite TV station in Dubai, CATV covers 500 million viewers from 22 Arab countries free of charge with extensive influence. It is not only an important window for people-to-people exchange between China and the United Arab Emirates, but also a significant platform for overseas Chinese and businessmen to promote traditional Chinese culture. “The Chinese films and television are favored by more and more Arabian audience, and exchanges across the board between China and the UAE are getting closer. That sets stage for the Chinese culture to enter the UAE. “Morra, Senior Consultant of CATV said in his speech. He also hoped that bilateral cooperation in this regard could yield more pragmatic outcomes. The strategic cooperation between Mango TV and CATV is the result of Hunan Broadcasting System being proactively responsive to national policy and helping Chinese culture to go global in all aspects. In addition, connecting these two platforms serves to integrate and optimize the advantages offered by both sides in terms of content and distribution channels. Together, they will define the youth culture values as “being young and positive, setting no limits and being brave to realize dreams”. Establishing a new pattern for international friendship and leading a new trend to integrate world civilizations In recent years, Mango TV has been committed to a delicate overseas brand operation for spreading quality Chinese video content. Major news, publicity themes and featured content of “Young Chinese Dream” were brought to all five continents by Mango TV. A few days ago, six major companies and the satellite TV channel owned by Mango Excellent Media were present in the grand cultural exchange event themed “Hunan Culture Promoted in Germany”. The whole industry chain layout and the ecosystem of Mango TV won recognition from Thomas Geisel, mayor of Düsseldorf, Germany, and received the warmest welcome from foreign audiences and overseas Chinese. To build a new pattern of all-around opening-up, Mango TV proactively promotes the implementation of the Belt and Road Initiative by enhancing cultural exchange and communication between China and other countries with practical action. It regards users as priority and also relies on the international society. The joint production of the documentary Belt and Road·View of Hunan Provincewith CATV is the first positive exploration of sharing content and channels with Arab countries. In the ceremony, Deputy Consul General Tan Li said: “By working in tandem, the two media platforms are bound to generate more sparks and inject new impetus in the Sino-UAE cultural cooperation under the framework of the Belt and Road Initiative.” The effective cooperation between Mango TV and CATV means more than mutual attraction of quality content. It will also play an important role in telling Chinese stories and spreading the voice of China. It is foreseeable that that both sides will join hands to establish a new pattern for international friendship and lead a new trend to integrate world civilizations in the future. Leading e-commerce platform to further build on its presence in the region through strategic partnerships and associations |
AuthorMoustafa Mahdi, Strategic PR & Communications Consultant Archives
February 2019
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