THEMA, a Canal+ Group company in collaboration with UAE-based content licensing management company, SAWA Rights Management (SRM),  is proud and delighted to announce the launch of M6 International channel on du’s TV platform in the United Arab Emirates (UAE) – a leading national telco provider part of Emirates Integrated Telecommunications Company (EITC) PJSC. M6 International has joined the successful du multi-thematic French Package, addressing the French expatriate, francophone and francophile communities living in the UAE. M6 international is now part of du French Package, which is available to du subscribers as an add-on package for AED 69 per month and includes the best variety of French TV Entertainment.
 
M6 International, whose distribution is handled by THEMA, brings together all the best programs  from the M6 GroupTV channels, with contents from the renowned M6, W9, 6ter, Paris Première and Téva. With a diversified program selection gathering culture, entertainment, cooking, reality TV, news, politics and lifestyle, UAE French speakers and learners have now access 24/7 to a TV channel tailor-made for them. 

With the launch of its international flagship in the UAE, the M6 Group, editor of 19 channels already  available in more than 80 countries, significantly strengthens its international presence, notably in the Middle East.

“Delighting our customer base has always been a topmost priority for du. Because the UAE is now home for millions of expats from around the world, it is our responsibility to cater to the needs of all communities and cultures. We have made tremendous progress in this direction over an extended period of time, and the launch of M6 on our TV platform reaffirms our commitment to the audiences we serve. Moving forward, French nationals across the UAE will be able to enjoy even more options in the world of entertainment, something that has become a reality thanks to our partnership with THEMA,” said Karim Benkirane, Acting Chief Commercial Officer, du. 
“M6 International gathers the best of M6 TV channel programming as well as successful flagship programs from M6 Group channels (W9, 6ter, Paris Première et Téva). M6 International now allows francophone and French expatriate access to a diversified selection of high quality content.”, said Laurent de Lorme, M6 Group Programme Director & Programme Marketing Director.
 
“We are delighted to add M6I into du offer. We are sure the channel will ravish the francophone community and the French expatriates living in the UAE as it will allow them to relish the best programs from the M6 Group” said Séverine Garusso, Head of EMEA Distribution at THEMA. 
About M6

Launched in France in 1987, the general entertainment TV channel M6 has grown steadily to become a major and unmissable player in the French audio-visual landscape. With more than 23 million daily viewers (source: last Mediametrie measures), M6 was elected several times as the favorite TV channel in France (“Chaîne préférée des Français”) over the past few years (source: IFOP survey on FTA channels popularity).
​
About du
Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.
http://du.ae
 
About THEMA – a CANAL+ Group Company
Founded in 2005, THEMA now includes 5 subsidiaries overseas. The company represents 180 channels as well as SVOD/VOD/OTT in HD and 4K covering a wide range of thematic, and has created strong relationships with the main television platforms in Europe, in Asia, in the Middle-East, in Africa and in North America, thanks to its expertise in TV content distribution, TV packaging and marketing strategy. For more information, please visit www.thematv.com
 
About SAWA Rights Management (SRM)
SAWA Rights Management FZ LLC (SRM) is a Dubai Media City company and part of the SAWA Group of companies, founded by Group CEO, Ali Ajouz. SRM is a strategic service provider to the Middle East and North Africa (MENA) Television industry, offering a wide range of services to broadcasters, Pay-TV Platforms, Hospitality, IPTV/OTT Networks, Telecom Operators, ISPs and Independent Consultants. SAWA Group of companies include, SAWA Rights Management, SAWA Media and SAWA Technologies.

​​THEMA, a subsidiary of CANAL+ INTERNATIONAL and specialist of the edition and distribution of multicultural channels, is delighted to announce the renewal of its longtime partnership with the leading Arabic media group, ROTANA.
 
This agreement grants THEMA the rights to distribute the entire portfolio of Rotana’s channels in Europe (10 branded premium channels including Rotana Cinema, Rotana Aflam Plus, Rotana Drama, Rotana Classic, Rotana Khalejia, Rotana Kids etc.), as well as unlimited access to Rotana’s content library.
 
Today, THEMA distributes Rotana channels within “Le Bouquet Maghreb” in France and a selection of Rotana best movies and series in MAGHREB VOD, the non-linear offer of “Le Bouquet Maghreb”, available in the premium offer “Le Bouquet Maghreb+”.
 
The deal also includes a close marketing collaboration between both groups, with a greater focus on digital activities, such as influence campaigns.
 
“ROTANA had demonstrated the wide appeal of its premium channels and content among the Arabic diaspora in France” underlines Sylvie Michel, THEMA Deputy CEO.
 
Following its rebranding in 2019, Le Bouquet Maghreb has emerged as the leading distributor of Arabic TV channels and content in Europe. 
 
"We are delighted to expand our offering and be closer to our viewers in Europe, this is all made possible as a result of years of association with a solid partner like THEMA” said Jad Joubran, VP Business Development & Partnerships, Rotana.
 
ENDS
 
About Rotana Media Group:
Rotana Media Group is the leading diversified media group in the Middle East with access across TV channels, advertising sales, film production and audio content. Rotana owns a bouquet of 15 leading free-to-air and paid TV channels including Cinema, Khalijia, drama, Musica, Clip, Classic, Aflam+, America, comedy, Kids, Al Resalah TV Channel and LBC. Furthermore, Rotana owns the biggest Arabic record label company, Rotana Audio, and is the world's largest producer of Arabic Music. Rotana is the key distributor and producer of Arabic movies, with a library comprising of more than 2000 films. Rotana also operates a leading regional advertising sales arm, (Rotana Media Services), responsible for advertising sales on its own TV channels, as well as other media outlets in the region. More so, Rotana owns and operates a radio stations chain, and its own extensive social media platforms and website rotana.net.

UAE-based content licensing management company, SAWARights Management (SRM), has been appointed as the exclusive partner of OSN for Business in the UAE. As part of the agreement, SRM will manage all the commercial licensing for OSN for Business across the Emirates.
 
Hotels, hospitals, cafes, restaurants, compounds, camps, Businesses, and other commercial properties looking to provide entertainment for their customers can now avail the OSN channels through SRM. SRM is a one-stop-shop solution for commercial subscriptions; distributing over 300 TV channels compromised of a wide range of genres and languages to over 1000 commercial  hotels, hospitals, cafes and telecommunication network operators in the Middle East and North Africa.
 
Commenting on the partnership, Ali Ajouz, CEO of SRM, said: “We are thrilled to partner with OSN and offer their wide variety of quality programming to our customers. We are confident that our extensive experience in the market combined with OSN’s best and unrivalled entertainment offering will lead to significant growth for SRM and OSN as well as increase the quality and relevance of entrainment for all our customers.”
 
OSN offers customers exclusive access to the latest blockbuster movies, top rated series, documentaries, news, kid’s entertainment and live talk shows.
 
Hani ElKukhun, Chief Commercial Officer of OSN, added: “We found the perfect partner in SRM. Their wealth of experience in the industry combined with their strong network will help us expand and accelerate the growth of OSN for Business in the UAE.”
 
SRM is a strategic service provider to the MENA Broadcast TV, Pay TV and Hospitality Industries. For further information, please visit http://srmtv.com/ or https://www.osn.com/en-ae/explore/business
 
- ENDS  - 
 
About OSN for Business
OSN is the region’s leading entertainment business with the rights to broadcast in 17 countries across the MENA. The company is owned and operated by Panther Media Group, registered in the Dubai International Financial Centre (DIFC) and has two shareholders, KIPCO and the Mawarid Group Limited. OSN has a history of providing exceptional value for customers with its focus on exclusive and in-demand content, and innovative digital platforms for anywhere, anytime access. 
 
OSN is the exclusive distributor of The Walt Disney Company’s new Disney+ Originals in the Middle East region, across both its box and streaming services. OSN’s strength is its unbeatable range of exclusive programming and best-in-class entertainment led by its long-term partnerships with studio majors including Disney+, Disney, HBO, NBC Universal, Fox, Paramount, MGM, and Sony to name a few.
 
OSN is the home for premium and nowhere-else content in Arabic, English, Filipino. OSN broadcasts the latest content at the same minute as in the US, including popular series, blockbuster movies, and the best in kids and lifestyle programming. In addition, OSN also provides entertainment content for devices such as laptops, tablets and mobile phones via its online and mobile app entertainment platform, offering movies and series on the go.
OSN has been at the forefront of digital technology innovation in the Middle East introducing OSN on Demand, the region's first VOD service. OSN’s ambition is to deliver entertainment everywhere for everyone, which is informed by the company’s three key pillars: A customer-first approach, unrivalled exclusive content and unbeatable value.
 
About SAWA Rights Management (SRM)
 
SAWA Rights Management FZ LLC (SRM) is a Dubai Media City company and part of the SAWA Group of companies, founded by Group CEO, Ali Ajouz. SRM is a strategic service provider to the Middle East and North Africa (MENA) Television industry, offering a wide range of services to broadcasters, Pay-TV Platforms, Hospitality, IPTV/OTT Networks, Telecom Operators, ISPs and Independent Consultants. SRM represents a wide range of TV Channels and content from regional and International licensors including FOX Networks Group (Disney), Lagardère, France TV, RTL, Channel One Russia, OSN, MBC, Rotana and many more. All in all SRM represents and licenses over 300 HD, SD and 4K TV channels making SRM the single largest supplier of TV Services to platforms in the MENA region. SRM manages the full relationship between Licensees (clients) and Licensors (TV Channels, Studios and other rights owners).  SAWA Group of companies include, SAWA Rights Management www.srmtv.com SAWA Media www.sawamedia.net and SAWA Technologies www.sawatechnologies.com.

ISTEELBOX, the UAE’s first smart sharing power bank network system has arrived. The concept is the brainchild of two brothers, Kamal and Ayham, who introduced a solution to a common problem we all face today; running out of mobile charge when you need it the most.
 
“We are absolutely delighted with the launch of ISTEELBOX in the UAE. It is a very popular concept in the Far East, and we decided to introduce it for the first time to the region. People continue to spend a lot of time on their mobile phones daily whether it is for searching for information, social media, connecting for business or with family and friends and even for gaming so our solution will simply help them stay connected”, states Kamal Kachko, Executive Director, ISTEELBOX. 
 
ISTEELBOX is a convenient, user-friendly and a very affordable on-the-go mobile charging solution that costs only AED 5 per hour. A deposit of AED 50 will also be required, and this amount is returned to customers once the device is returned to their preferred location.
 
“What makes ISTEELBOX convenient is the fact that you can pick up a power bank while shopping at Mall of the Emirates, for example, and use it throughout the day and later drop it off to any of our other stations,” explains Kachko.
 
The ISTEELBOX stations are currently located at City Centre Deira, City Centre Mirdif and Mall of the Emirates in Dubai. Customers are required to download the APP from Google Play or the APP Store, follow a few simple steps and their power bank will be ready to use.
 
ISTEELBOX will also soon be at The Dubai Mall with more exciting locations to be announced soon. ISTEELBOX is ideal for cafes, restaurants, convenience stores, shopping malls, cinemas, beaches, theme parks, live events and much more.
 
Download the ISTEELBOX APP today and never worry about running out of mobile charge again! Customers can call 800-ISTEELBOX (800-478 335 269) or visit https://isteelbox.com for further information.  
 
ISTEELBOX is also available in the United States, Spain, China and will soon be rolled out in the Kingdom of Saudi Arabia.
  
About ISTEELBOX:
 
ISTEELBOX is the first smart sharing power bank network system in the UAE. ISTEELBOX is the brainchild of two brothers, Kamal and Ayham, who developed a solution for a common problem we all face today; running out of mobile charge when on the go. ISTEELBOX is convenient and very easy to use. The ISTEELBOX stations are currently located at City Centre Deira, City Centre Mirdif as well as Mall of the Emirates in Dubai with more locations to be announced soon. The ISTEELBOX application is available for download on both Google Play and the APP Store. For further information, visit https://isteelbox.com

​TVS Motor Company, a reputed two-wheeler and three-wheeler manufacturer globally, announced today their new distribution partnership with Al Yousuf MC; a subsidiary of Al Yousuf LLC, in the United Arab Emirates.  

As a part of this association, a 2700 sq ft showroom was inaugurated along Sheikh Zayed Road in Dubai. The new showroom is the first of its kind for TVS Motor Company in the region and apart from the wide range of two-wheelers, the showroom will also carry spare parts and feature a service facility. 

Through this showroom, TVS Motor Company will introduce diverse product offerings which will cater to both the personal commuting as well as the delivery segments in the United Arab Emirates.   

Speaking on the occasion, Mr. R Dilip, Executive Vice President - International Business, TVS Motor Company, said, “We are delighted to expand our presence in the UAE market with Al Yousuf MC. They have a rich experience in the region and share our ethos of keeping customers at the center of our offerings. The marquee showroom inaugurated here in Dubai will help us consolidate our presence in the region.  The showroom, which demonstrates our commitment to the market, will host products across segments and fulfill the diverse requirements of customers in the region. Its strategic location in the prominent automobile hub of Dubai and the solid service and spare support will help make a positive impact in the market.”

“We, at Al Yousuf, will represent TVS Motor Company with great pride to cater to the demand of potential clients. The technology and quality prowess of TVS Motor Company combined together with our network facility will definitely create an impact in the UAE,” saidAhmad Al Yousuf, Chief Executive Officer, Al Yousuf LLC. 

TVS Motor Company will launch the TVS Apache RR 310 in the super premium segment for the racing enthusiasts. The premium segment will be addressed by the TVS Apache RTR range spanning across TVS Apache RTR 200 4V, TVS Apache RTR 160 4V and TVS Apache RTR 180 Race Edition. 
 
The Company will also introduce their three popular global scooter models in the UAE including the smart scooter, TVS NTORQ 125, the value proposition, TVS Jupiter and the body balance technology enabled TVS WEGO. 

The commuter segment will be addressed by TVS Motor Company’s flagship global products TVS HLX 150 and HLX 125. The TVS HLX series is 1 million strong across the globe and rapidly growing in multiple geographies. 
 
ENDS   

​About TVS Motor Company
TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavor to deliver the most superior customer experience at all our touch points across 60 countries.  We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for four years.  We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. For more information, please visit www.tvsmotor.com.
 
About Al Yousuf LLC
Mr. Yousuf Habib Al Yousuf, born with astute business acumen founded Al Yousuf LLC in 1953. Starting at young age trade of precious stones, rice, textiles and gold later expand to all market sectors. His cooperation with HH Sheikh Rashid Bin Saeed Al Maktoum Ruler of Dubai had resulted in Dubai’s first bullion exchange house. Mr. Al Yousuf’s perceptive foresights of Dubai lead the group to expand further and continuous to inspire next generations towards growth and investments in new and revolutionary services and products from around globe. Mr. Yousuf’s ingredient for success was a winning combination of his talent, personality, commitment to his vision and skillful management. Today the name Al Yousuf is synonymous with Real Estate, Automobile, Green Solutions, Electronics, Sport Equipment, Boat factory, touring boats, Telecommunications, Escalators Industry, medical and robotics. Al Yousuf is focusing on maintaining high standards that it has set for itself, partners and clients. Al Yousuf has made a commitment to enhancing business transparency, credibility, improvements all in line with his legacy.

Al Yousuf 3D Printing, a subsidiary of Al Yousuf Group, announced the introduction of a new and innovative mobile nail art printer, UBot M1, which is set to revolutionize the capabilities of nail art skills and techniques.
 
The UBot M1nail art printer is a small portable and compact device that weighs just 0.5KG and can used at home or carried along to add color and style to your celebrations, events or even your next girl’s night in. It is suitable for both professional and non-professional use. 
 
The device can be connected to a power outlet or even a power bank to operate. It connects to WiFi and is controlled by an intelligent APP that will enable you to enjoy nail art with a touch of a key. You can select from a wide variety of patterns or print any image, design or photo directly on your nails in just 25 seconds. A comprehensive tutorial guide is also provided making it easy for everyone to use.
 
The UBot M1nail art printer is available at Barsha Mall and City Centre Me’aisem in Dubai as well as Masdar Mall in Abu Dhabi. It is also available online through noon.com as well as amazon.ae and is priced at AED 1,200 only. 
 
Save both money and time with the all new UBot M1nail art printer but more importantly ensure your nails perfectly match your outfit every time! 
 
Al Yousuf 3D printing also recently introduced DOOB to the UAE. DOOB is a full-service 3D technology company that creates replicas of you utilizing the latest 3D printing technology.

​Today, the International Fund for Animal Welfare (IFAW) —a global animal welfare and conservation non-profit organization—unveils its bold new brand, including a new logo and website. These changes come at a critical moment when awareness and action, from both experts and everyday people, is critical to save animals, people and the planet.
 
“Humans make up less than one percent of all life on Earth, but we have destroyed 83 percent of all wild animals and half of plants on the planet,” said Azzedine Downes, President and CEO of IFAW. “Still, we’re hopeful. Every species and every habitat has the ability to bounce back, and every person, everywhere has the chance to act. The future depends on what we do now.”
 
Fifty years ago, IFAW took on one problem that threatened one species in one part of the world. With the European ban on whitecoat harp seal products in 1983, it saved more than 1 million seal pups. Since then, IFAW has taken on more problems threatening more species in more than 40 countries.
 
As the challenges animals and their habitats face have grown larger and more complex, so has IFAW’s approach. In Kenya and India, for instance, the organization is employing new and innovative ways to take on poachers. It’s partnering with technology companies to reduce wildlife crime online. It’s working with scientists to develop new methods to rescue whales who get entangled in fishing gear. And it’s creating networks worldwide to help rescue animals during and after natural disasters. In short, IFAW isn’t afraid to get creative.
 
“Our biggest challenge has been not doing the work but talking about it. We were finding it hard to convey why saving one elephant is important to a person who lives in a city of more than 9 million. Or how drone technology could be used to help save marine mammals. Or how detection dogs can help us save koalas,” said Downes. “At the same time, it’s clear to us that people care and they want to help. So, I knew it was time for a brand and website that better connected people to the work. A brand and website that’s like us—bold, compelling and full of good stories.”
 
In April 2018, IFAW partnered with Base Design, an international design agency that’s worked with clients including JFK Terminal 4, The New York Times, Wellesley College, Fondation Louis Vuitton and the Museum of Modern Art, to redesign the brand and bring it to life online.
 
“We took a critical look at the animal welfare and conservation sectors, and we saw a similar approach, both visually and editorially, across the board,” said Min Lew, partner and creative lead at Base Design. “Millennials and younger generations in particular, respond to action, not just shots of animals in the wild. And they want relevant and fresh thinking, not simply a plea for help. The new branding breaks those entrenched branding codes to show that while IFAW protects animals, IFAW is people, doing the work and creating change.”
 
Together with IFAW, Base conceived of ‘animals and people thriving together’ as the driving brand concept. The typography of the new logo is bold but using lowercase shows IFAW is accessible as an organization. By underlining the “a,” the logo emphasizes that all the work IFAW does centers on animals.
 
Photography is also a major component of the brand. It’s a powerful way to share IFAW’s approach, resourcefulness and impact. The art direction captures the on-the-ground, raw and active spirit of the work, creating a look that showcases the organization’s distinctly innovative solutions to complex problems.
 
 “IFAW’s website is one of the key communication elements for the new brand, expressing the important connections that are vital to the organization: how humans and animals thrive together and how local actions impact global efforts,” said Mirek Nisenbaum, partner at Base Design. “Base designed a digital experience that delivers immersive, emotionally engaging and informative storytelling to move people towards action.”
 
This new brand does more than reflect the organization’s bona fides or expand its audience. It is designed to grow a global movement, one that will engage both long-time and Millennial donors and activists alike.
 
Downes concluded, “This work takes all of us. By rescuing, rehabilitating and releasing animals, one by one—by protecting their habitats and helping them flourish—we can save other species. And our own.”
 
To learn more about IFAW’s work, visit the new website at ifaw.org.

A one-stop-shop for the biking community in the UAE includes a showroom featuring motorcycles, accessories and parts as well as a workshop and a café
 
Motorcycle Mall, a one-stop-shop for biking enthusiasts, has finally opened its doors in Dubai. The 14,000+ sq. ft mall features a wide range of bikes, accessories, a fully-equipped workshop as well as a Motorcycle Café.
 
“We are absolutely delighted with the opening of Motorcycle Mall in Dubai. Our is to build a community of bikers and we wanted to create a multi-branded concept that is dedicated to them and turn it into a one-stop-shop that caters to all their needs”, explains Mr. Yousuf Al Yousuf, Managing Director, Al Yousuf LLC.
 
Some of the brands one can find at the Motorcycle Mall include Harley Davidson, Suzuki, Ducati and many more. A broad selection of accessories and parts are also available with brands such as Nolan, AGV, SC Project, Tailer Made, Dainese, Icon, Alpines Star, TCX, HJC and much more.
 
“We offer everything related to biking which includes buying, selling and renting bikes. We also have a fully-equipped workshop with experienced technicians and carry a wide range of biking accessories in addition to our in-house café serving hot food and beverages”, adds Al Yousuf.
 
Whether you are looking to buy a new or used motorcycle, servicing or modifying your motorcycle or even grabbing a quick bite to eat or drink, visit Motorcycle Mall today!

Motorcycle Mall is open daily from 10:00 AM – 11:00 PM, 7 days a week, and is located on Umm Suqeim Road; just a couple of minutes away from Mall of the Emiates in Dubai. For further information, customers can call 04-339 7161.

Al Yousuf Motors, the authorized and exclusive dealers of some of the world’s most renown marine brands including Yamaha, Winner and Jobe, revealed their range of flagship products for 2019 at the Dubai International Boat Show earlier today.

“The Dubai International Boat Show is a great platform for us to introduce our latest innovations to the market each year.” said Mohamed Al Yousuf, Deputy President – Marketing, Al Yousuf Motors. The 2019 line up of Yamaha WaveRunners includes the luxurious in style and powerful in performance FX Cruiser SVHO in addition to the GP1800R and the VXR.  

The completely redesigned FX Series features an industry- first integrated Connext touchscreen that places all of the vital display functions at your fingertips, as well as the ability to add a variety of accessories to help riders stay connected with the new Multi-Mount System. Riders can also enjoy the thoughtfully designed self-draining footwells for added convenience. Backed by the power of Yamaha’s most advanced Marine Engines, the FX Series revolutionizes the WaveRunner experience for customers who want the best of the best.

Also new in 2019, both the GP1800R and VXR feature a race-inspired top-loader intake grate and a ride plate that have been tested by professional racers on a closed course, for sharper and more predictable handling with better hook-up in rough water.

Whether you’re competing for bragging rights with friends or points on the pro circuit, the 2019 Performance Race Series is the superior choice for those who want to win. With the new race-inspired top loader intake grate and a ride plate, the legendary GP1800R and the incredibly agile VXR provide increased handling during sharp turns and incredibly impressive hook-up in rough water. And those with an appetite for thrills can enjoy conquering the closed course with the super jet. Enjoy the number one choice for championship riders and racing enthusiasts and let everyone else try to keep up. In addition to the new range of Yamaha WaveRunners, Al Yousuf Motors also announced the launch of the following products at the event:

Winner MultiMO Pro Angler
The MultiMO Pro Angler from Winner Kayak is the world's first and only pedal drive multilink fishing kayak with 360-degree rotating tube frame seat that converts to a trolley. 
 
Winner Transparent Kayak VUE-1 
Years of design and testing brought the first ever truly transparent kayak to life. The Winner VUE-1 is a clear double seater Kayak that will allow you to explore the underwater world in a way like nothing you’ve experienced before. It threads the thin line between paddling and exploring the sea from above.
 
Jobe Sea-Esta Towable 3P
The Sea-esta can hold up to three people and is the perfect addition for all sun seeking families and friends. Featuring 12 deluxe foam-filled handles with neoprene knuckle protection, thrill-seekers can go for a fun filled ride on their belly on its neoprene seat pad or relax and sit back utilizing the comfy backrest and easy grips mounted on the sides. Just deflate and inflate the Sea-esta's soft back support and transform the Sea-esta from a chill sofa into a deck-tube. The Sea-esta is covered in tough double-stitched 840 denier patterned nylon around a 28-gauge PVC bladder. After all the tube action friends and family can hold on to tradition and hit to the coastline for a beloved siesta. Store an ice-cold drink in its molded drinking holders and relax to its soft and comfy inflatable back supporter.
 
Visit the Yamaha stand OD-65 and the Al Yousuf Motors Accessories stand D-62 and at the Dubai International Boat Show between the 26th of February – 2nd of March 2019 to experience the latest products, innovations and accessories from Yamaha, Winner, Jobe and much more!