Jaipur Rugs, one of the world’s most prestigious names in handcrafted carpets, is proud to unveil its latest designer collaboration with internationally acclaimed Dutch designer Richard Hutten. The exclusive collection titled "Playing with Tradition" debuted at the Salone del Mobile 2025 in Milan and will soon be available at the Jaipur Rugs store in Dubai.

Known for his imaginative, bold, and playful design sensibility, Richard Hutten has earned global recognition for blending function with humor and unconventional form. With “Playing with Tradition,” Hutten pays homage to the centuries-old tradition of hand-knotted rugs while infusing them with a fresh, contemporary twist to make them relevant for future generations.
“This collection is both a tribute and a transformation,” says Richard Hutten. “By adding playful elements to traditional motifs, I want to preserve the essence of craftsmanship while inspiring a new way of experiencing these heirlooms. The collection is about merging two worlds — the classic and the contemporary — into something unexpected and joyful.”

The "Playing with Tradition" collection features nine stunning rugs, each handcrafted in Rajasthan, India, by master artisans. The designs use traditional patterns as a base canvas, enlivened with imaginative "add-ons" that reflect Hutten’s distinct design philosophy. From whimsical motifs to bold architectural influences, every piece is a celebration of storytelling through design.

Among the standout pieces is Confetti 1 and Confetti 2, which capture the spirit of celebration. Inspired by the vibrant Holi festival of India, Hutten imagined colorful confetti scattered across a traditional rug — turning the pieces into joyful works of art. The rugs blend traditional floral and vine motifs with bursts of color, symbolizing optimism and happiness.

Squares offers a stunning juxtaposition of age-old craftsmanship and modern geometry. Traditional patterns form the foundation, while colorful square motifs interrupt the surface in a contemporary, eye-catching manner. The result is a dynamic fusion of heritage and modernity.
In Color Blocks and Blue Box, Hutten plays with architectural elements. The former features simple, 3D-inspired blocks set against a classic backdrop, creating an architonic contrast, while the latter draws inspiration from Dutch Delft Blue pottery. Crafted entirely in blue hues,
Blue Box creates a serene yet bold dialogue between Dutch and Indian cultural aesthetics.

Perspective explores visual illusion, with a subtle color palette and a design that draws the viewer’s eye to the center of the rug, no matter the angle. This piece reinterprets how space and form interact, bringing depth and dimension to any interior.

With Connect 1 and Connect 2, Hutten ventures into the realm of AI-assisted creativity. Using artificial intelligence to select and combine elements from two traditional rugs, the designer stitches the pieces together with an exaggerated needle motif — symbolizing unity and contrast. These unique creations also double as art pieces, ideal for both floor and wall display.

Finally, Bananas injects humor and whimsy into the collection. Inspired by the slapstick comedy of legends like Charlie Chaplin and Laurel & Hardy, the traditional rug design is overlaid with playful banana motifs — a bold and unexpected twist that stays true to Hutten’s philosophy of joyful design.
 
“We are thrilled to collaborate with Richard Hutten on this extraordinary collection,” said Yogesh Chaudhary, Managing Director, Jaipur Rugs. “His vision aligns beautifully with our mission of bringing art, design, and storytelling to life through handmade rugs. ‘Playing with Tradition’ is not just a collection — it's a bold celebration of heritage and innovation. We are proud to debut it on a global platform like Salone del Mobile before bringing it to our Dubai audience.”

Each rug in the collection has been meticulously hand-knotted, with the number of knots ranging up to 1.29 million, and crafted over 124 to 152 days by skilled artisans from villages across Rajasthan.

With its global debut at Salone del Mobile 2025, the launch of this collection further solidifies Jaipur Rugs' commitment to pushing the boundaries of design while preserving the integrity of Indian craftsmanship. The “Playing with Tradition” collection by Richard Hutten will be available soon at the Jaipur Rugs store in Dubai. For further information, visit www.jaipurrugs.com

Jaipur Rugs, a global leader in luxury handcrafted rugs, is proud to announce the launch of its exclusive Ramadan Gulmarg Collection. This limited-edition series celebrates the rich traditions of Ramadan while drawing deep inspiration from the breathtaking beauty of Kashmir. Inspired by the flowers and valleys of Kashmir, the collection promises an experiential journey into unmatchable design and elegance—where every piece reflects the soulful spirit of the Holy Month.

Drawing on the enchanting landscapes of Kashmir, the Ramadan Gulmarg Collection invites you to experience a realm where nature’s artistry meets traditional craftsmanship. As the saying goes, “If Kashmir is the heaven on earth, Gulmarg is the heaven in Kashmir.” This collection encapsulates that sentiment, evoking the vibrant hues of blooming flowers and the serene tranquillity of lush valleys. The designs are thoughtfully curated to capture the essence of a season that is both reflective and celebratory, infusing any space with a warm and inviting atmosphere.

Every rug in the collection is a masterpiece, meticulously handcrafted by skilled artisans who have honed their techniques over generations. The collection features intricate designs, including the timeless motif of lanterns that symbolize illumination and hope. The colour palette is a harmonious blend—deep blues reminiscent of twilight skies, glistening golds that evoke festive décor, and soft, earthy tones that mirror the natural beauty of Kashmiri landscapes. Each element is carefully chosen to transform a room into a sanctuary of elegance and serenity, perfect for gathering with loved ones during Iftar, Suhoor, or quiet moments of reflection.

“We are truly excited to launch our Ramadan Gulmarg Collection,” said Yogesh Chaudhary, Managing Director of Jaipur Rugs. “This collection is a heartfelt tribute to the beauty of Kashmir and the spirit of Ramadan. By blending the natural splendour of Kashmiri flowers and valleys with our legacy of traditional craftsmanship, we aim to offer our customers an immersive experience that transforms their living spaces into havens of warmth, comfort, and celebration during the Holy Month.”

Designed for those who value the intersection of art, culture, and spirituality, the Ramadan Gulmarg Collection is perfect for elevating home décor. Whether you are hosting festive gatherings or creating a peaceful retreat for prayer and contemplation, these handcrafted rugs offer a unique way to infuse your space with beauty and meaning.

The Ramadan Gulmarg Collection is now on display at Jaipur Rugs, Alserkal Avenue in Dubai. Customers are invited to visit the showroom to experience the collection firsthand or explore it online for a closer look at the detailed craftsmanship and design inspiration behind each piece. For further information, visit www.jaipurrugs.com

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​About Jaipur Rugs
Founded in 1978, on the foundations of love and kindness, Jaipur Rugs is passionate about breathing new life into the ancient art of carpet weaving. They are elevating artisans to artists, to bring the world beautifully designed, meticulously handcrafted works of art in the form of rugs. Uniquely, they work in direct contact with a community of more than 40,000 artisans, learning from and nurturing each other to create and flourish as individuals. Jaipur Rugs has a global footprint, selling to over 90 countries, with stores in 7 Indian cities, 4 international stores, and a strong online retail presence. Every carpet produced by Jaipur Rugs is a blessing of love. With a range of more than 10,000 designs, working in collaboration with renowned global and local designers, in a range of fibers and weaves, everyone can find rugs that suit their space at Jaipur Rugs. 

Jaipur Rugs, the leading manufacturer of handmade designer rugs, proudly introduces its latest collection, "Jaanwar," in collaboration with designer Kunaal Kyhaan Seolekar. Departing from conventional rectangular forms, this collection celebrates the untamed beauty of ancient Indian culture, tribal communities, and wild animals. Aptly named 'Jaanwar,' meaning 'creature' in Hindi, it offers a vibrant expression of mythical tigers, snakes, and more, depicted in contemporary graphic colours and strokes.

Inspired by tribal art, especially Central India's Gond Art, these rugs weave tales within intricate patterns, incorporating illusions and movement. The palette features deep blues, fiery reds, lush greens, and radiant yellows, celebrating the tropical landscapes inhabited by these wild creatures.

Breathing life into mythical tigers and snakes, each design is rendered with contemporary graphic flair. Semi-precious stone embellishments and yarn fringes add a talismanic quality to each carpet. Auspicious shapes inspired by lingams, along with motifs of evil eyes and organic lines, create an ensemble that exudes a protective, lively spirit.

Meticulously crafted in wool and silk, the Jaanwar collection offers a narrative that transcends time, inviting you to immerse yourself in the wild elegance of ancient cultures and untamed landscapes. These rugs transport you to an unknown era, evoking an air of exoticism that captivates the senses. Each rug stands as a piece of art, showcasing the fusion of creativity and craftsmanship.

"I believe the Jaanwar collection embodies not just rugs but stories, tales of untamed beauty and ancient cultures woven into every thread. It's a celebration of the vibrant spirit of India's wildlife and tribal heritage, intricately crafted to captivate hearts and homes alike", said Yogesh Chaudhary, Director, Jaipur Rugs.

Photographed in Pushkar, Rajasthan, the campaign features indigenous tribes like the Sahariyas and Bhil communities, adding an authentic touch to the collection's exotic imagery.

Kaali - Embodying Generations of Protection
"Kaali" represents the protective gaze of generations, with a central eye symbolizing well-being, healing, and protection. Meticulously hand-knotted, the rug boasts a nuanced colour field with variations in pile height. Some variants feature layered woollen fringes, adding a distinctive three-dimensional character.

Drona - A Playful Dance of Mythical Forms
"Drona" unfolds as a playful dance of mythical forms and vibrant hues inspired by Gond art. The rug pays homage to tribal culture, featuring a meticulous rendering process, interplay of patterns, and vibrant colours. Alternating stripes and varying pile heights create a mesmerizing three-dimensional effect.
 
Yantra - Sacred Geometric Patterns
Inspired by spiritual patterns, "Yantra" features dashes and stripes in varying shades, contoured with different pile heights, creating illusionary three-dimensionality. The rug is an ode to tradition contemporized, with shapes echoing mythical beings in a mesmerizing display.

Ling - Vibrant Heartbeat of Tribal Culture
The 'Ling' rug mirrors the vibrant heartbeat of tribal culture, featuring bold hues and lively patterns. Dot and dash patterns in contrasting shades animate the brick walled pattern, creating a sense of movement. Subtle variations in pile height enhance the interactive journey through the rug.

Shera - The Mythical Tiger
"Shera," the Mythical Tiger, seamlessly fuses tradition, innovation, and mystique. The silhouette captures the essence of tigers from Gond tribal folklore, with clever use of pile height differences and delicate tassels depicting the majestic stripes. Semi-precious gems and woollen trims add a distinctive character to the rug.

Naag - Mysterious Serpent-inspired Form
"Naag" is a mythical serpent-inspired form crafted with a luxurious blend of wool and bamboo silk. The rug transcends conventional boundaries, featuring a fascinating illusion created by varying dots of colour. Some variants are bordered with captivating semi-precious gems, while others feature layered woollen fringes.

Naaga - Shed Serpent Skins for Outdoor Elegance
"Naaga" outdoor rugs, like shed serpent skins, are handwoven in PET yarns, designed for both outdoor and indoor spaces. The modular form allows for vibrant, individual expression. These rugs bring design drama to external spaces while ensuring durability and resilience. Immerse yourself in the wild elegance of ancient cultures and untamed landscapes with Kunaal Kyhaan Seolekar's Jaanwar collection, where the extraordinary becomes an everyday experience.

Immerse yourself in the wild elegance of ancient cultures and untamed landscapes with Kunaal Kyhaan Seolekar's Jaanwar collection, where the extraordinary becomes an everyday experience. The Jaanwar Collection is now on display at Jaipur Rugs at Alserkal Avenue, Dubai.

Visit Jaipur Rugs and explore this extraordinary collection in person, where each rug tells a story waiting to unfold in your home. For more information about the Jaanwar Collection and Jaipur Rugs, visit www.jaipurrugs.com

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About Jaipur Rugs
Founded in 1978, on the foundations of love and kindness, Jaipur Rugs is passionate about breathing new life into the ancient art of carpet weaving. They are elevating artisans to artists, to bring the world beautifully designed, meticulously handcrafted works of art in the form of rugs. Uniquely, they work in direct contact with a community of more than 40,000 artisans, learning from and nurturing each other to create and flourish as individuals. Jaipur Rugs has a global footprint, selling to over 90 countries, with stores in 7 Indian cities, 4 international stores, and a strong online retail presence. Every carpet produced by Jaipur Rugs is a blessing of love. With a range of more than 10,000 designs, working in collaboration with renowned global and local designers, in a range of fibers and weaves, everyone can find rugs that suit their space at Jaipur Rugs. 

Jaipur Rugs, a global pioneer in artisanal rugs, takes a bold stride into new creative territory with the launch of its Gulmarg Collection, a stunning visual campaign photographed by the celebrated Ashish Shah. Shot on location at the iconic Highlands Park hotel in Gulmarg, Kashmir, the campaign effortlessly combines the timeless charm of Kashmiri craftsmanship with the artistry of Jaipur’s renowned rug designs.

The breathtaking shoot captures the magic of India’s most beloved ski slopes, often referred to as the “Klosters of Kashmir,” blanketed in snow. With a mission to present their carpets in a setting of wit and wonder, Jaipur Rugs brought their artistic vision to life at an elevation of 13,780 feet, unrolling their masterpieces against the pristine backdrop of powder-soft pistes.

“At Jaipur Rugs, we constantly seek inspiration in the stories and landscapes that shape India’s cultural identity,” said Yogesh Chaudhary, Managing Director, Jaipur Rugs. “The Gulmarg Collection is a celebration of the union between Rajasthan’s masterful craftsmanship and Kashmir’s iconic design traditions. Through Ashish Shah’s lens, we’ve created a narrative that is both intimate and grand, capturing the soul of our rugs and the beauty of Gulmarg.”

This campaign is the latest chapter in Jaipur Rugs’ landmark destination series and marks the brand’s most ambitious production to date. Set within Highlands Park’s charming interiors—a mix of Kashmiri craft and retro mountain design—the photographs are infused with humour, celebration, and charm.

The Gulmarg Collection highlights a fusion of made-in-Rajasthan artistry and heritage Kashmiri motifs, bringing together two of India’s most significant design traditions.

Jaipur Rugs invites you to explore the breathtaking Gulmarg Collection at their store in Alserkal Avenue, Dubai. Experience the fusion of Kashmiri heritage and Rajasthani craftsmanship, brought to life through rugs that combine timeless motifs with modern elegance. Discover how the artistry of handmade rugs can transform your space.
For more information about the Gulmarg Collection and Jaipur Rugs, visit www.jaipurrugs.com

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About Jaipur Rugs
Founded in 1978, on the foundations of love and kindness, Jaipur Rugs is passionate about breathing new life into the ancient art of carpet weaving. They are elevating artisans to artists, to bring the world beautifully designed, meticulously handcrafted works of art in the form of rugs. Uniquely, they work in direct contact with a community of more than 40,000 artisans, learning from and nurturing each other to create and flourish as individuals. Jaipur Rugs has a global footprint, selling to over 90 countries, with stores in 7 Indian cities, 4 international stores, and a strong online retail presence. Every carpet produced by Jaipur Rugs is a blessing of love. With a range of more than 10,000 designs, working in collaboration with renowned global and local designers, in a range of fibers and weaves, everyone can find rugs that suit their space at Jaipur Rugs. 

Jaipur Rugs, a global pioneer in artisanal rugs, is delighted to introduce an exclusive collection of wall rugs to mark the 53rd UAE National Day, now celebrated as Eid Al Etihad. This vibrant collection is a testament to the UAE’s dynamic spirit, blending artistic innovation with cultural pride.

Jaipur Rugs has crafted an entire series of wall rugs, each narrating a unique story inspired by the UAE’s remarkable journey. This collection captures the essence of the nation’s unity, progress, and heritage, offering visitors an immersive experience through art and craftsmanship.

Each rug in the collection is meticulously hand-tufted by skilled artisans, featuring intricate designs that celebrate the UAE's monumental achievements, its breathtaking landscapes, and iconic landmarks such as the Sheikh Zayed Grand Mosque, Burj Khalifa, Dubai Frame and Burj Al Arab. With a palette inspired by the vibrant desert hues and modern skylines, the collection beautifully encapsulates the harmony of tradition and innovation that defines the UAE.

“Our 53rd UAE National Day collection is a tribute to the UAE’s unparalleled legacy and future aspirations. These wall rugs represent not just art, but the stories of a nation built on unity, vision, and ambition,” said Yogesh Chaudhary, Managing Director of Jaipur Rugs. “We are proud to contribute to this celebration through our craft.”

The collection is now on display at the Jaipur Rugs store in Alserkal Avenue. Visitors are invited to explore the collection and witness the meticulous artistry behind each piece. The store is open daily from 10:00 am to 9:00 pm, offering an inspiring space to appreciate this collection.
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This National Day collection underscores Jaipur Rugs’ dedication to combining tradition with modernity, creating timeless pieces that resonate with cultural significance.
For further information, please contact Jaipur Rugs at +971 4 398 8780 or visit www.jaipurrugs.com.
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About Jaipur Rugs

Founded in 1978, on the foundations of love and kindness, Jaipur Rugs is passionate about breathing new life into the ancient art of carpet weaving. They are elevating artisans to artists, to bring the world beautifully designed, meticulously handcrafted works of art in the form of rugs. Uniquely, they work in direct contact with a community of more than 40,000 artisans, learning from and nurturing each other to create and flourish as individuals. Jaipur Rugs has a global footprint, selling to over 90 countries, with stores in 7 Indian cities, 4 international stores, and a strong online retail presence. Every carpet produced by Jaipur Rugs is a blessing of love. With a range of more than 10,000 designs, working in collaboration with renowned global and local designers, in a range of fibers and weaves, everyone can find rugs that suit their space at Jaipur Rugs. 

Ecoma, an innovative brand redefining sustainable parenting, proudly announces its launch in the UAE with an exclusive line of eco-friendly, plant-based diapers. Designed to provide unmatched comfort for babies and peace of mind for parents, Ecoma diapers are setting a new standard in baby care by prioritizing health, safety, and environmental sustainability.

Crafted with sustainably sourced plant-based materials, including biodegradable corn starch fibers, Ecoma diapers are soft, breathable, and gentle on even the most delicate skin. Free from harmful chemicals, they minimize irritation and are ideal for newborns with sensitive skin. Made with 45% plant-based materials and featuring an advanced hygiene seal for added safety and protection, Ecoma stands out as the leading choice for eco-conscious parents.

“Ecoma envisions a future where eco-friendly baby care becomes the norm,” said Roshan Thattil, Co-Founder of Ecoma. “Our diapers are a simple yet impactful way for parents to embrace sustainable living while ensuring their baby’s comfort and well-being. We’re excited to bring this solution to families in the UAE, a region increasingly committed to eco-conscious choices.”
Ecoma diapers offer an unparalleled combination of performance, comfort, and eco-consciousness. Featuring a luxuriously soft, plant-based inner lining, they provide a rash-free experience and a gentle touch against sensitive skin. Advanced absorption technology ensures up to 12 hours of leakproof protection, making them ideal for overnight use and active playtime. Certified by FSC, FDA, and Sedex, Ecoma diapers and their eco-friendly packaging significantly reduce landfill waste, empowering parents to make responsible choices that benefit their children and the planet.

Ecoma’s launch arrives at a pivotal moment when parents are seeking solutions that balance care for their children with a commitment to the environment. Traditional disposable diapers can take centuries to decompose, contributing to significant landfill waste. By choosing Ecoma, parents actively reduce their environmental footprint and contribute to fostering a sustainable future for the next generation.

“Raising a child is a profound responsibility, and every decision counts,” Thattil added. “Ecoma empowers parents to make choices that benefit both their babies and the environment, creating a legacy of conscious living for generations to come.”

Ecoma products are now available at CHS Community Pharmacies and Aster Pharmacies across the UAE as well as Eggs & Soldiers at Times Square Centre in Dubai, and online through www.ecoma.ae, Amazon, Mumzworld, and they will also soon be available on Noon. Prices start at AED 49, making sustainable baby care accessible to families across the UAE.
For further information about Ecoma and its range of sustainable baby care products, visit www.ecoma.ae

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About Ecoma
Ecoma is a visionary brand dedicated to revolutionizing baby care through sustainable innovation. By combining plant-based materials with cutting-edge diaper technology, Ecoma empowers parents to prioritize health, comfort, and environmental stewardship in their everyday lives.

Jaipur Rugs, the global leader in handcrafted luxury rugs, is delighted to announce its participation in Downtown Design 2024, the 11th edition of the premier fair for contemporary and high-quality design in the Middle East. Taking place from November 6-9, 2024, at the Dubai Design District (d3), the event is a highlight of Dubai Design Week, the region's foremost creative festival.

Following the tremendous success at last year’s Dubai Design Week, Jaipur Rugs returns with a curated selection of exclusive pieces that embody a perfect blend of art and tradition. The exhibit will feature three extraordinary works, including the evocative collection "Silent Echoes" and two signature pieces by acclaimed artist Lorenzo Vitturi.
"We are thrilled to return to Downtown Design this year, as it provides a unique platform to share our journey of connecting traditional craftsmanship with contemporary design," said Yogesh Chaudhary, Director, Jaipur Rugs. "Our participation goes beyond showcasing products; it is about telling stories through art, empowering artisans, and engaging the global design community in a meaningful dialogue about the beauty and depth of hand-knotted rugs."

An introspective collection of hand-knotted rugs, "Silent Echoes" invites viewers to explore the weight of secrets and the emotional burden they carry. Each knot in the rugs represents the complexity of human emotions—guilt, shame, and the delicate balance between heaviness and relief. The collection reflects the power of the unspoken, using high-quality materials such as wool, Tencel, and silk to craft pieces like the WA-248 Ebony/Natural Mushroom rug, measuring 5x8 ft.

Furthermore, Jaipur Rugs has collaborated with Italian artist Lorenzo Vitturi for the "Metamorphosis" collection, showcasing his distinctive approach to integrating diverse materials and cultural artifacts into his works. Vitturi's journey, marked by his early fascination with Murano glasswork and a career in cinema, brings a unique perspective to his art. The "Metamorphosis" rugs are more than just functional pieces; they tell stories that transcend time and geography, woven with symbolic elements collected from his travels around the world.

Jaipur Rugs will also present the latest pieces from their renowned Manchaha Collection, which transforms artisans into artists by encouraging them to express their creativity freely, as well as the recently launched Limited Edition Collection "Reverie Japonaise". This collection, created in collaboration with Kazumi Yoshida, Creative Director of Clarence House NY, showcases a harmonious fusion of Japanese aesthetics and contemporary design.

Held annually as the anchor event of Dubai Design Week, Downtown Design attracts over 100,000 visitors to the Dubai Design District. The 2024 edition promises to be its largest yet, bringing together global brands, industry leaders, and creative studios to present the latest collections, innovative products, and bespoke designs.

Jaipur Rugs invites design enthusiasts, industry professionals, and the public to visit Booth D-20 at the d3 Waterfront Terrace to experience the captivating world of rugs as art. Discover how each piece, whether from the Manchaha Collection, “Silent Echoes”, or the "Metamorphosis" series, offers a narrative that goes beyond aesthetics to touch on human emotions, cultural heritage, and the transformative power of design. For further information about Jaipur Rugs, please visit www.jaipurrugs.com

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About Jaipur Rugs

Founded in 1978, on the foundations of love and kindness, Jaipur Rugs is passionate about breathing new life into the ancient art of carpet weaving. They are elevating artisans to artists, to bring the world beautifully designed, meticulously handcrafted works of art in the form of rugs. Uniquely, they work in direct contact with a community of more than 40,000 artisans, learning from and nurturing each other to create and flourish as individuals. Jaipur Rugs has a global footprint, selling to over 90 countries, with stores in 7 Indian cities, 4 international stores, and a strong online retail presence. Every carpet produced by Jaipur Rugs is a blessing of love. With a range of more than 10,000 designs, working in collaboration with renowned global and local designers, in a range of fibers and weaves, everyone can find rugs that suit their space at Jaipur Rugs. 

Jaipur Rugs, the global leader in handcrafted luxury rugs, is excited to announce the launch of its new ‘Court of Carpets’ campaign featuring international tennis star Rohan Bopanna. The campaign draws a creative parallel between the precision, skill, and artistry of tennis and the meticulous craftsmanship behind each Jaipur Rugs creation.

This groundbreaking collaboration brings together two distinct worlds—sport and artistry—under one unifying message: the dedication, mastery, and passion required to excel. Just as a tennis player hones their craft over years of discipline, the artisans behind Jaipur Rugs devote their lives to perfecting the ancient craft of hand-knotting.

Rohan Bopanna, one of India’s most celebrated tennis players and a Grand Slam doubles champion, has long been an advocate for craftsmanship, precision, and dedication—qualities that align perfectly with the values of Jaipur Rugs. In the ‘Court of Carpets’ campaign, Bopanna serves as the ambassador of this unique fusion of art and sport, highlighting the shared values of perseverance, teamwork, and artistry that define both his sport and the artisans of Jaipur Rugs.

Yogesh Chaudhary, Managing Director, Jaipur Rugs, said, “Rohan Bopanna is not just a tennis legend but also someone who truly values precision, dedication, and artistry—qualities that resonate deeply with our artisans. His participation in the ‘Court of Carpets’ campaign helps elevate our message that every rug is a masterpiece, a result of years of craftsmanship and heritage.”

The ‘Court of Carpets’ campaign is a tribute to the craftsmanship and heritage of rug-making, showcasing the intricate journey behind each rug. Bopanna, with his sporting legacy and dedication to excellence, embodies the spirit of this campaign as it highlights the dedication of over 40,000 rural artisans who painstakingly create each piece.

The campaign's key elements feature the Manchaha Rugs initiative, where artisans are empowered to design their own creations, with Rohan Bopanna supporting their efforts to weave personal stories into these award-winning rugs. The campaign blends sport and art, showcasing the parallels between the discipline of tennis and the craftsmanship of rug-making through videos, social media, and interactive experiences. 
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Visit the Jaipur Rugs store at Alserkal Avenue in Dubai, where the stories of the Manchaha Rugs come to life. Step into a world where art meets craft, and discover the beauty, passion, and creativity woven into every rug, along with many other unique collections waiting to inspire your space. For further information about Jaipur Rugs, please visit www.jaipurrugs.com 

Jaipur Rugs, India’s largest manufacturer of handmade rugs, is excited to announce its participation in INDEX Saudi Arabia, the Kingdom's leading interior design and fit-out trade event. The event will take place from September 17th to 19th, 2024, at the Riyadh Front Exhibition and Conference Centre. INDEX Saudi Arabia attracts a diverse array of international and local brands, offering a rich mosaic of new ideas and trends that collectively shape the ever-evolving landscape of interior design in Saudi Arabia.

Visitors to the Jaipur Rugs booth can expect a visionary display of design and luxury, featuring Jaipur Rugs’ one-of-a-kind collections. These include contemporary and transitional rugs, each crafted with love and representing the artistic brilliance of the artisans behind them. The collections on display are not merely decor items but are tributes to art and the legacy of handcrafted rugs, transforming them into statement pieces that redefine luxury.

Among the highlights of Jaipur Rugs' showcase are the exclusive Manchaha Rugs. Each rug in this collection is a personal expression of the artisan’s emotions and daily life. The word "Manchaha," meaning "heart’s desire," captures the individuality and creativity poured into each piece, elevating them from functional rugs to true works of art.

Yogesh Chaudhary, Managing Director, Jaipur Rugs, expressed his enthusiasm about the company's participation in INDEX Saudi Arabia: “We are thrilled to be part of INDEX Saudi Arabia, a platform that not only showcases the latest trends in interior design but also honors the tradition and craftsmanship that define luxury in the modern world. Our collection at this event is a testament to the incredible talent of our artisans and their ability to transform rugs into true works of art. We look forward to sharing these unique creations with the audience in Saudi Arabia.”

Some of the rugs that will be featured at INDEX Saudi Arabia include:

• Titli by Santosh: This rug captures the hidden beauty within our imagination, akin to a butterfly unaware of its allure. The design transitions from a tightly knit pattern, symbolizing a caterpillar’s cocoon, to a free-flowing design representing a butterfly in flight. This transformation reflects the personal journey of discovering one’s true potential.
  
  
• Inde Rose by Vinita Chaitanya: A seamless blend of art, architecture, design, and nature, this collection connects spaces and elevates the luxury experience. Hand-knotted in fine silk, Inde Rose introduces pairs of rugs—one bold and graphic, the other subtle—creating a mirrored effect that enhances any room.
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• Reverie Japonaise by Kazumi Yoshida: Presented by Jaipur Rugs, this collection features abstract designs inspired by Kazumi Yoshida's art. Hand-knotted with intricate detail, these rugs embody the creative synergy between Jaipur Rugs and Kazumi, redefining living spaces and uniting various art forms. The collection celebrates the harmony that connects us all.

Jaipur Rugs invites all the INDEX Saudi Arabia visitors to visit Booth 6C11 to experience these exquisite creations firsthand. The event promises to be a showcase of art, craftsmanship, and the enduring legacy of handmade rugs, set against the backdrop of one of the region's most prestigious design events. For further information about Jaipur Rugs, please visit www.jaipurrugs.com

About Jaipur Rugs
Founded in 1978, on the foundations of love and kindness, Jaipur Rugs is passionate about breathing new life into the ancient art of carpet weaving. They are elevating artisans to artists, to bring the world beautifully designed, meticulously handcrafted works of art in the form of rugs. Uniquely, they work in direct contact with a community of more than 40,000 artisans, learning from and nurturing each other to create and flourish as individuals. Jaipur Rugs has a global footprint, selling to over 90 countries, with stores in 7 Indian cities, 3 international stores, and a strong online retail presence. Every carpet produced by Jaipur Rugs is a blessing of love. With a range of more than 10,000 designs, working in collaboration with renowned global and local designers, in a range of fibers and weaves, everyone can find rugs that suit their space at Jaipur Rugs.

Jaipur Rugs, a leading name in the world of handcrafted luxury rugs, is delighted to announce the much-anticipated launch of its new collection of hand-knotted Manchaha Rugs, just in time for the New Year 2024. Known for their intricate craftsmanship and timeless design, these rugs are set to elevate interiors and captivate enthusiasts of exquisite home décor.
 
Manchaha, meaning "from the heart," represents a distinctive initiative that seamlessly blends design with social impact. Artisans in rural India are empowered to craft their personalized rugs, serving as a medium for self-expression and fostering sustainable livelihoods for them and their families. Globally, customers can procure a truly unique and exceptionally exclusive product, embodying a fresh perspective on conscious luxury.
 
Inspired by the rich heritage of Jaipur and crafted with passion, the Manchaha Rugs showcase the artistry and expertise that Jaipur Rugs is renowned for. Each piece tells a unique story, blending traditional techniques with contemporary aesthetics to bring warmth and character to any space.
 
To celebrate the New Year, Jaipur Rugs is also offering a special in-store promotion for the remaining days of the Dubai Shopping Festival. Customers visiting the Jaipur Rugs store at Alserkal Avenue in Dubai can avail themselves of exclusive discounts ranging from 25% to 60% until the 14th of January 2024. This presents a golden opportunity for interior designers, homeowners, and rug enthusiasts to acquire these exceptional hand-knotted rugs at unbeatable prices.
 
"We are excited to introduce our new Manchaha Rug collection, a testament to our commitment to preserving traditional craftsmanship while embracing modern design sensibilities," said Yogesh Chaudhary, Managing Director, Jaipur Rugs. "With the Dubai Shopping Festival promotion, we want to make these exquisite rugs accessible to a wider audience, allowing them to enhance their living spaces with our timeless pieces."
 
Jaipur Rugs also offers personalized consultations with experienced in-house designers to assist customers in choosing the perfect rug that complements their style and space.
 
Don't miss the chance to transform your home with the allure of hand-knotted Manchaha Rugs. Visit the Jaipur Rugs store at Alserkal Avenue, Dubai, and indulge in the luxury of timeless craftsmanship. The store is open daily from 10:00 am to 9:00 pm. For further information, please contact Jaipur Rugs on 04 398 8780 or visit www.jaipurrugs.com
 
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About Jaipur Rugs

Founded in 1978, on the foundations of love and kindness, Jaipur Rugs is passionate about breathing new life into the ancient art of carpet weaving. They are elevating artisans to artists, to bring the world beautifully designed, meticulously handcrafted works of art in the form of rugs. Uniquely, they work in direct contact with a community of more than 40,000 artisans, learning from and nurturing each other to create and flourish as individuals. Jaipur Rugs has a global footprint, selling to over 90 countries, with stores in 7 Indian cities, 3 international stores, and a strong online retail presence. Every carpet produced by Jaipur Rugs is a blessing of love. With a range of more than 10,000 designs, working in collaboration with renowned global and local designers, in a range of fibers and weaves, everyone can find rugs that suit their space at Jaipur Rugs.