Exquisite, handcrafted pieces to celebrate the UAE’s 53rd National Day on display at Alserkal AvenueJaipur Rugs, a global pioneer in artisanal rugs, is delighted to introduce an exclusive collection of wall rugs to mark the 53rd UAE National Day, now celebrated as Eid Al Etihad. This vibrant collection is a testament to the UAE’s dynamic spirit, blending artistic innovation with cultural pride. Jaipur Rugs has crafted an entire series of wall rugs, each narrating a unique story inspired by the UAE’s remarkable journey. This collection captures the essence of the nation’s unity, progress, and heritage, offering visitors an immersive experience through art and craftsmanship. Each rug in the collection is meticulously hand-tufted by skilled artisans, featuring intricate designs that celebrate the UAE's monumental achievements, its breathtaking landscapes, and iconic landmarks such as the Sheikh Zayed Grand Mosque, Burj Khalifa, Dubai Frame and Burj Al Arab. With a palette inspired by the vibrant desert hues and modern skylines, the collection beautifully encapsulates the harmony of tradition and innovation that defines the UAE. “Our 53rd UAE National Day collection is a tribute to the UAE’s unparalleled legacy and future aspirations. These wall rugs represent not just art, but the stories of a nation built on unity, vision, and ambition,” said Yogesh Chaudhary, Managing Director of Jaipur Rugs. “We are proud to contribute to this celebration through our craft.” The collection is now on display at the Jaipur Rugs store in Alserkal Avenue. Visitors are invited to explore the collection and witness the meticulous artistry behind each piece. The store is open daily from 10:00 am to 9:00 pm, offering an inspiring space to appreciate this collection. This National Day collection underscores Jaipur Rugs’ dedication to combining tradition with modernity, creating timeless pieces that resonate with cultural significance. For further information, please contact Jaipur Rugs at +971 4 398 8780 or visit www.jaipurrugs.com. -ENDS- About Jaipur Rugs Founded in 1978, on the foundations of love and kindness, Jaipur Rugs is passionate about breathing new life into the ancient art of carpet weaving. They are elevating artisans to artists, to bring the world beautifully designed, meticulously handcrafted works of art in the form of rugs. Uniquely, they work in direct contact with a community of more than 40,000 artisans, learning from and nurturing each other to create and flourish as individuals. Jaipur Rugs has a global footprint, selling to over 90 countries, with stores in 7 Indian cities, 4 international stores, and a strong online retail presence. Every carpet produced by Jaipur Rugs is a blessing of love. With a range of more than 10,000 designs, working in collaboration with renowned global and local designers, in a range of fibers and weaves, everyone can find rugs that suit their space at Jaipur Rugs.
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Eco-friendly, plant-based diapers combine ultimate comfort and environmental responsibility Ecoma, an innovative brand redefining sustainable parenting, proudly announces its launch in the UAE with an exclusive line of eco-friendly, plant-based diapers. Designed to provide unmatched comfort for babies and peace of mind for parents, Ecoma diapers are setting a new standard in baby care by prioritizing health, safety, and environmental sustainability.
Crafted with sustainably sourced plant-based materials, including biodegradable corn starch fibers, Ecoma diapers are soft, breathable, and gentle on even the most delicate skin. Free from harmful chemicals, they minimize irritation and are ideal for newborns with sensitive skin. Made with 45% plant-based materials and featuring an advanced hygiene seal for added safety and protection, Ecoma stands out as the leading choice for eco-conscious parents. “Ecoma envisions a future where eco-friendly baby care becomes the norm,” said Roshan Thattil, Co-Founder of Ecoma. “Our diapers are a simple yet impactful way for parents to embrace sustainable living while ensuring their baby’s comfort and well-being. We’re excited to bring this solution to families in the UAE, a region increasingly committed to eco-conscious choices.” Ecoma diapers offer an unparalleled combination of performance, comfort, and eco-consciousness. Featuring a luxuriously soft, plant-based inner lining, they provide a rash-free experience and a gentle touch against sensitive skin. Advanced absorption technology ensures up to 12 hours of leakproof protection, making them ideal for overnight use and active playtime. Certified by FSC, FDA, and Sedex, Ecoma diapers and their eco-friendly packaging significantly reduce landfill waste, empowering parents to make responsible choices that benefit their children and the planet. Ecoma’s launch arrives at a pivotal moment when parents are seeking solutions that balance care for their children with a commitment to the environment. Traditional disposable diapers can take centuries to decompose, contributing to significant landfill waste. By choosing Ecoma, parents actively reduce their environmental footprint and contribute to fostering a sustainable future for the next generation. “Raising a child is a profound responsibility, and every decision counts,” Thattil added. “Ecoma empowers parents to make choices that benefit both their babies and the environment, creating a legacy of conscious living for generations to come.” Ecoma products are now available at CHS Community Pharmacies and Aster Pharmacies across the UAE as well as Eggs & Soldiers at Times Square Centre in Dubai, and online through www.ecoma.ae, Amazon, Mumzworld, and they will also soon be available on Noon. Prices start at AED 49, making sustainable baby care accessible to families across the UAE. For further information about Ecoma and its range of sustainable baby care products, visit www.ecoma.ae - ENDS - About Ecoma Ecoma is a visionary brand dedicated to revolutionizing baby care through sustainable innovation. By combining plant-based materials with cutting-edge diaper technology, Ecoma empowers parents to prioritize health, comfort, and environmental stewardship in their everyday lives. Experience Jaipur Rugs’ unique artistry and craftsmanship at Booth D-20 Jaipur Rugs, the global leader in handcrafted luxury rugs, is delighted to announce its participation in Downtown Design 2024, the 11th edition of the premier fair for contemporary and high-quality design in the Middle East. Taking place from November 6-9, 2024, at the Dubai Design District (d3), the event is a highlight of Dubai Design Week, the region's foremost creative festival. Following the tremendous success at last year’s Dubai Design Week, Jaipur Rugs returns with a curated selection of exclusive pieces that embody a perfect blend of art and tradition. The exhibit will feature three extraordinary works, including the evocative collection "Silent Echoes" and two signature pieces by acclaimed artist Lorenzo Vitturi. "We are thrilled to return to Downtown Design this year, as it provides a unique platform to share our journey of connecting traditional craftsmanship with contemporary design," said Yogesh Chaudhary, Director, Jaipur Rugs. "Our participation goes beyond showcasing products; it is about telling stories through art, empowering artisans, and engaging the global design community in a meaningful dialogue about the beauty and depth of hand-knotted rugs." An introspective collection of hand-knotted rugs, "Silent Echoes" invites viewers to explore the weight of secrets and the emotional burden they carry. Each knot in the rugs represents the complexity of human emotions—guilt, shame, and the delicate balance between heaviness and relief. The collection reflects the power of the unspoken, using high-quality materials such as wool, Tencel, and silk to craft pieces like the WA-248 Ebony/Natural Mushroom rug, measuring 5x8 ft. Furthermore, Jaipur Rugs has collaborated with Italian artist Lorenzo Vitturi for the "Metamorphosis" collection, showcasing his distinctive approach to integrating diverse materials and cultural artifacts into his works. Vitturi's journey, marked by his early fascination with Murano glasswork and a career in cinema, brings a unique perspective to his art. The "Metamorphosis" rugs are more than just functional pieces; they tell stories that transcend time and geography, woven with symbolic elements collected from his travels around the world. Jaipur Rugs will also present the latest pieces from their renowned Manchaha Collection, which transforms artisans into artists by encouraging them to express their creativity freely, as well as the recently launched Limited Edition Collection "Reverie Japonaise". This collection, created in collaboration with Kazumi Yoshida, Creative Director of Clarence House NY, showcases a harmonious fusion of Japanese aesthetics and contemporary design. Held annually as the anchor event of Dubai Design Week, Downtown Design attracts over 100,000 visitors to the Dubai Design District. The 2024 edition promises to be its largest yet, bringing together global brands, industry leaders, and creative studios to present the latest collections, innovative products, and bespoke designs. Jaipur Rugs invites design enthusiasts, industry professionals, and the public to visit Booth D-20 at the d3 Waterfront Terrace to experience the captivating world of rugs as art. Discover how each piece, whether from the Manchaha Collection, “Silent Echoes”, or the "Metamorphosis" series, offers a narrative that goes beyond aesthetics to touch on human emotions, cultural heritage, and the transformative power of design. For further information about Jaipur Rugs, please visit www.jaipurrugs.com -ENDS- About Jaipur Rugs Founded in 1978, on the foundations of love and kindness, Jaipur Rugs is passionate about breathing new life into the ancient art of carpet weaving. They are elevating artisans to artists, to bring the world beautifully designed, meticulously handcrafted works of art in the form of rugs. Uniquely, they work in direct contact with a community of more than 40,000 artisans, learning from and nurturing each other to create and flourish as individuals. Jaipur Rugs has a global footprint, selling to over 90 countries, with stores in 7 Indian cities, 4 international stores, and a strong online retail presence. Every carpet produced by Jaipur Rugs is a blessing of love. With a range of more than 10,000 designs, working in collaboration with renowned global and local designers, in a range of fibers and weaves, everyone can find rugs that suit their space at Jaipur Rugs. Campaign Features Indian Tennis Icon Rohan BopannaJaipur Rugs, the global leader in handcrafted luxury rugs, is excited to announce the launch of its new ‘Court of Carpets’ campaign featuring international tennis star Rohan Bopanna. The campaign draws a creative parallel between the precision, skill, and artistry of tennis and the meticulous craftsmanship behind each Jaipur Rugs creation. This groundbreaking collaboration brings together two distinct worlds—sport and artistry—under one unifying message: the dedication, mastery, and passion required to excel. Just as a tennis player hones their craft over years of discipline, the artisans behind Jaipur Rugs devote their lives to perfecting the ancient craft of hand-knotting. Rohan Bopanna, one of India’s most celebrated tennis players and a Grand Slam doubles champion, has long been an advocate for craftsmanship, precision, and dedication—qualities that align perfectly with the values of Jaipur Rugs. In the ‘Court of Carpets’ campaign, Bopanna serves as the ambassador of this unique fusion of art and sport, highlighting the shared values of perseverance, teamwork, and artistry that define both his sport and the artisans of Jaipur Rugs. Yogesh Chaudhary, Managing Director, Jaipur Rugs, said, “Rohan Bopanna is not just a tennis legend but also someone who truly values precision, dedication, and artistry—qualities that resonate deeply with our artisans. His participation in the ‘Court of Carpets’ campaign helps elevate our message that every rug is a masterpiece, a result of years of craftsmanship and heritage.” The ‘Court of Carpets’ campaign is a tribute to the craftsmanship and heritage of rug-making, showcasing the intricate journey behind each rug. Bopanna, with his sporting legacy and dedication to excellence, embodies the spirit of this campaign as it highlights the dedication of over 40,000 rural artisans who painstakingly create each piece. The campaign's key elements feature the Manchaha Rugs initiative, where artisans are empowered to design their own creations, with Rohan Bopanna supporting their efforts to weave personal stories into these award-winning rugs. The campaign blends sport and art, showcasing the parallels between the discipline of tennis and the craftsmanship of rug-making through videos, social media, and interactive experiences. Visit the Jaipur Rugs store at Alserkal Avenue in Dubai, where the stories of the Manchaha Rugs come to life. Step into a world where art meets craft, and discover the beauty, passion, and creativity woven into every rug, along with many other unique collections waiting to inspire your space. For further information about Jaipur Rugs, please visit www.jaipurrugs.com Explore Jaipur Rugs' Artisan-Crafted Masterpieces at Booth 6C11 |
AuthorMoustafa Mahdi, Strategic PR & Communications Consultant Archives
November 2024
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