ISTEELBOX, the UAE’s first smart sharing power bank network system has arrived. The concept is the brainchild of two brothers, Kamal and Ayham, who introduced a solution to a common problem we all face today; running out of mobile charge when you need it the most.
 
“We are absolutely delighted with the launch of ISTEELBOX in the UAE. It is a very popular concept in the Far East, and we decided to introduce it for the first time to the region. People continue to spend a lot of time on their mobile phones daily whether it is for searching for information, social media, connecting for business or with family and friends and even for gaming so our solution will simply help them stay connected”, states Kamal Kachko, Executive Director, ISTEELBOX. 
 
ISTEELBOX is a convenient, user-friendly and a very affordable on-the-go mobile charging solution that costs only AED 5 per hour. A deposit of AED 50 will also be required, and this amount is returned to customers once the device is returned to their preferred location.
 
“What makes ISTEELBOX convenient is the fact that you can pick up a power bank while shopping at Mall of the Emirates, for example, and use it throughout the day and later drop it off to any of our other stations,” explains Kachko.
 
The ISTEELBOX stations are currently located at City Centre Deira, City Centre Mirdif and Mall of the Emirates in Dubai. Customers are required to download the APP from Google Play or the APP Store, follow a few simple steps and their power bank will be ready to use.
 
ISTEELBOX will also soon be at The Dubai Mall with more exciting locations to be announced soon. ISTEELBOX is ideal for cafes, restaurants, convenience stores, shopping malls, cinemas, beaches, theme parks, live events and much more.
 
Download the ISTEELBOX APP today and never worry about running out of mobile charge again! Customers can call 800-ISTEELBOX (800-478 335 269) or visit https://isteelbox.com for further information.  
 
ISTEELBOX is also available in the United States, Spain, China and will soon be rolled out in the Kingdom of Saudi Arabia.
  
About ISTEELBOX:
 
ISTEELBOX is the first smart sharing power bank network system in the UAE. ISTEELBOX is the brainchild of two brothers, Kamal and Ayham, who developed a solution for a common problem we all face today; running out of mobile charge when on the go. ISTEELBOX is convenient and very easy to use. The ISTEELBOX stations are currently located at City Centre Deira, City Centre Mirdif as well as Mall of the Emirates in Dubai with more locations to be announced soon. The ISTEELBOX application is available for download on both Google Play and the APP Store. For further information, visit https://isteelbox.com

​TVS Motor Company, a reputed two-wheeler and three-wheeler manufacturer globally, announced today their new distribution partnership with Al Yousuf MC; a subsidiary of Al Yousuf LLC, in the United Arab Emirates.  

As a part of this association, a 2700 sq ft showroom was inaugurated along Sheikh Zayed Road in Dubai. The new showroom is the first of its kind for TVS Motor Company in the region and apart from the wide range of two-wheelers, the showroom will also carry spare parts and feature a service facility. 

Through this showroom, TVS Motor Company will introduce diverse product offerings which will cater to both the personal commuting as well as the delivery segments in the United Arab Emirates.   

Speaking on the occasion, Mr. R Dilip, Executive Vice President - International Business, TVS Motor Company, said, “We are delighted to expand our presence in the UAE market with Al Yousuf MC. They have a rich experience in the region and share our ethos of keeping customers at the center of our offerings. The marquee showroom inaugurated here in Dubai will help us consolidate our presence in the region.  The showroom, which demonstrates our commitment to the market, will host products across segments and fulfill the diverse requirements of customers in the region. Its strategic location in the prominent automobile hub of Dubai and the solid service and spare support will help make a positive impact in the market.”

“We, at Al Yousuf, will represent TVS Motor Company with great pride to cater to the demand of potential clients. The technology and quality prowess of TVS Motor Company combined together with our network facility will definitely create an impact in the UAE,” saidAhmad Al Yousuf, Chief Executive Officer, Al Yousuf LLC. 

TVS Motor Company will launch the TVS Apache RR 310 in the super premium segment for the racing enthusiasts. The premium segment will be addressed by the TVS Apache RTR range spanning across TVS Apache RTR 200 4V, TVS Apache RTR 160 4V and TVS Apache RTR 180 Race Edition. 
 
The Company will also introduce their three popular global scooter models in the UAE including the smart scooter, TVS NTORQ 125, the value proposition, TVS Jupiter and the body balance technology enabled TVS WEGO. 

The commuter segment will be addressed by TVS Motor Company’s flagship global products TVS HLX 150 and HLX 125. The TVS HLX series is 1 million strong across the globe and rapidly growing in multiple geographies. 
 
ENDS   

​About TVS Motor Company
TVS Motor Company is a reputed two and three-wheeler manufacturer and is the flagship company of the USD 8.5 billion TVS Group. We believe in Championing Progress through Mobility. Rooted in our 100-year legacy of Trust, Value, and Passion for Customers and Exactness, we take pride in making internationally aspirational products of the highest quality through innovative and sustainable processes. We endeavor to deliver the most superior customer experience at all our touch points across 60 countries.  We are the only two-wheeler company to have received the prestigious Deming Prize. Our products lead in their respective categories in the J.D. Power IQS and APEAL surveys for four years.  We have been ranked No. 1 Company in the J.D. Power Customer Service Satisfaction Survey for consecutive four years. For more information, please visit www.tvsmotor.com.
 
About Al Yousuf LLC
Mr. Yousuf Habib Al Yousuf, born with astute business acumen founded Al Yousuf LLC in 1953. Starting at young age trade of precious stones, rice, textiles and gold later expand to all market sectors. His cooperation with HH Sheikh Rashid Bin Saeed Al Maktoum Ruler of Dubai had resulted in Dubai’s first bullion exchange house. Mr. Al Yousuf’s perceptive foresights of Dubai lead the group to expand further and continuous to inspire next generations towards growth and investments in new and revolutionary services and products from around globe. Mr. Yousuf’s ingredient for success was a winning combination of his talent, personality, commitment to his vision and skillful management. Today the name Al Yousuf is synonymous with Real Estate, Automobile, Green Solutions, Electronics, Sport Equipment, Boat factory, touring boats, Telecommunications, Escalators Industry, medical and robotics. Al Yousuf is focusing on maintaining high standards that it has set for itself, partners and clients. Al Yousuf has made a commitment to enhancing business transparency, credibility, improvements all in line with his legacy.

Al Yousuf 3D Printing, a subsidiary of Al Yousuf Group, announced the introduction of a new and innovative mobile nail art printer, UBot M1, which is set to revolutionize the capabilities of nail art skills and techniques.
 
The UBot M1nail art printer is a small portable and compact device that weighs just 0.5KG and can used at home or carried along to add color and style to your celebrations, events or even your next girl’s night in. It is suitable for both professional and non-professional use. 
 
The device can be connected to a power outlet or even a power bank to operate. It connects to WiFi and is controlled by an intelligent APP that will enable you to enjoy nail art with a touch of a key. You can select from a wide variety of patterns or print any image, design or photo directly on your nails in just 25 seconds. A comprehensive tutorial guide is also provided making it easy for everyone to use.
 
The UBot M1nail art printer is available at Barsha Mall and City Centre Me’aisem in Dubai as well as Masdar Mall in Abu Dhabi. It is also available online through noon.com as well as amazon.ae and is priced at AED 1,200 only. 
 
Save both money and time with the all new UBot M1nail art printer but more importantly ensure your nails perfectly match your outfit every time! 
 
Al Yousuf 3D printing also recently introduced DOOB to the UAE. DOOB is a full-service 3D technology company that creates replicas of you utilizing the latest 3D printing technology.

​Today, the International Fund for Animal Welfare (IFAW) —a global animal welfare and conservation non-profit organization—unveils its bold new brand, including a new logo and website. These changes come at a critical moment when awareness and action, from both experts and everyday people, is critical to save animals, people and the planet.
 
“Humans make up less than one percent of all life on Earth, but we have destroyed 83 percent of all wild animals and half of plants on the planet,” said Azzedine Downes, President and CEO of IFAW. “Still, we’re hopeful. Every species and every habitat has the ability to bounce back, and every person, everywhere has the chance to act. The future depends on what we do now.”
 
Fifty years ago, IFAW took on one problem that threatened one species in one part of the world. With the European ban on whitecoat harp seal products in 1983, it saved more than 1 million seal pups. Since then, IFAW has taken on more problems threatening more species in more than 40 countries.
 
As the challenges animals and their habitats face have grown larger and more complex, so has IFAW’s approach. In Kenya and India, for instance, the organization is employing new and innovative ways to take on poachers. It’s partnering with technology companies to reduce wildlife crime online. It’s working with scientists to develop new methods to rescue whales who get entangled in fishing gear. And it’s creating networks worldwide to help rescue animals during and after natural disasters. In short, IFAW isn’t afraid to get creative.
 
“Our biggest challenge has been not doing the work but talking about it. We were finding it hard to convey why saving one elephant is important to a person who lives in a city of more than 9 million. Or how drone technology could be used to help save marine mammals. Or how detection dogs can help us save koalas,” said Downes. “At the same time, it’s clear to us that people care and they want to help. So, I knew it was time for a brand and website that better connected people to the work. A brand and website that’s like us—bold, compelling and full of good stories.”
 
In April 2018, IFAW partnered with Base Design, an international design agency that’s worked with clients including JFK Terminal 4, The New York Times, Wellesley College, Fondation Louis Vuitton and the Museum of Modern Art, to redesign the brand and bring it to life online.
 
“We took a critical look at the animal welfare and conservation sectors, and we saw a similar approach, both visually and editorially, across the board,” said Min Lew, partner and creative lead at Base Design. “Millennials and younger generations in particular, respond to action, not just shots of animals in the wild. And they want relevant and fresh thinking, not simply a plea for help. The new branding breaks those entrenched branding codes to show that while IFAW protects animals, IFAW is people, doing the work and creating change.”
 
Together with IFAW, Base conceived of ‘animals and people thriving together’ as the driving brand concept. The typography of the new logo is bold but using lowercase shows IFAW is accessible as an organization. By underlining the “a,” the logo emphasizes that all the work IFAW does centers on animals.
 
Photography is also a major component of the brand. It’s a powerful way to share IFAW’s approach, resourcefulness and impact. The art direction captures the on-the-ground, raw and active spirit of the work, creating a look that showcases the organization’s distinctly innovative solutions to complex problems.
 
 “IFAW’s website is one of the key communication elements for the new brand, expressing the important connections that are vital to the organization: how humans and animals thrive together and how local actions impact global efforts,” said Mirek Nisenbaum, partner at Base Design. “Base designed a digital experience that delivers immersive, emotionally engaging and informative storytelling to move people towards action.”
 
This new brand does more than reflect the organization’s bona fides or expand its audience. It is designed to grow a global movement, one that will engage both long-time and Millennial donors and activists alike.
 
Downes concluded, “This work takes all of us. By rescuing, rehabilitating and releasing animals, one by one—by protecting their habitats and helping them flourish—we can save other species. And our own.”
 
To learn more about IFAW’s work, visit the new website at ifaw.org.

A one-stop-shop for the biking community in the UAE includes a showroom featuring motorcycles, accessories and parts as well as a workshop and a café
 
Motorcycle Mall, a one-stop-shop for biking enthusiasts, has finally opened its doors in Dubai. The 14,000+ sq. ft mall features a wide range of bikes, accessories, a fully-equipped workshop as well as a Motorcycle Café.
 
“We are absolutely delighted with the opening of Motorcycle Mall in Dubai. Our is to build a community of bikers and we wanted to create a multi-branded concept that is dedicated to them and turn it into a one-stop-shop that caters to all their needs”, explains Mr. Yousuf Al Yousuf, Managing Director, Al Yousuf LLC.
 
Some of the brands one can find at the Motorcycle Mall include Harley Davidson, Suzuki, Ducati and many more. A broad selection of accessories and parts are also available with brands such as Nolan, AGV, SC Project, Tailer Made, Dainese, Icon, Alpines Star, TCX, HJC and much more.
 
“We offer everything related to biking which includes buying, selling and renting bikes. We also have a fully-equipped workshop with experienced technicians and carry a wide range of biking accessories in addition to our in-house café serving hot food and beverages”, adds Al Yousuf.
 
Whether you are looking to buy a new or used motorcycle, servicing or modifying your motorcycle or even grabbing a quick bite to eat or drink, visit Motorcycle Mall today!

Motorcycle Mall is open daily from 10:00 AM – 11:00 PM, 7 days a week, and is located on Umm Suqeim Road; just a couple of minutes away from Mall of the Emiates in Dubai. For further information, customers can call 04-339 7161.

Al Yousuf Motors, the authorized and exclusive dealers of some of the world’s most renown marine brands including Yamaha, Winner and Jobe, revealed their range of flagship products for 2019 at the Dubai International Boat Show earlier today.

“The Dubai International Boat Show is a great platform for us to introduce our latest innovations to the market each year.” said Mohamed Al Yousuf, Deputy President – Marketing, Al Yousuf Motors. The 2019 line up of Yamaha WaveRunners includes the luxurious in style and powerful in performance FX Cruiser SVHO in addition to the GP1800R and the VXR.  

The completely redesigned FX Series features an industry- first integrated Connext touchscreen that places all of the vital display functions at your fingertips, as well as the ability to add a variety of accessories to help riders stay connected with the new Multi-Mount System. Riders can also enjoy the thoughtfully designed self-draining footwells for added convenience. Backed by the power of Yamaha’s most advanced Marine Engines, the FX Series revolutionizes the WaveRunner experience for customers who want the best of the best.

Also new in 2019, both the GP1800R and VXR feature a race-inspired top-loader intake grate and a ride plate that have been tested by professional racers on a closed course, for sharper and more predictable handling with better hook-up in rough water.

Whether you’re competing for bragging rights with friends or points on the pro circuit, the 2019 Performance Race Series is the superior choice for those who want to win. With the new race-inspired top loader intake grate and a ride plate, the legendary GP1800R and the incredibly agile VXR provide increased handling during sharp turns and incredibly impressive hook-up in rough water. And those with an appetite for thrills can enjoy conquering the closed course with the super jet. Enjoy the number one choice for championship riders and racing enthusiasts and let everyone else try to keep up. In addition to the new range of Yamaha WaveRunners, Al Yousuf Motors also announced the launch of the following products at the event:

Winner MultiMO Pro Angler
The MultiMO Pro Angler from Winner Kayak is the world's first and only pedal drive multilink fishing kayak with 360-degree rotating tube frame seat that converts to a trolley. 
 
Winner Transparent Kayak VUE-1 
Years of design and testing brought the first ever truly transparent kayak to life. The Winner VUE-1 is a clear double seater Kayak that will allow you to explore the underwater world in a way like nothing you’ve experienced before. It threads the thin line between paddling and exploring the sea from above.
 
Jobe Sea-Esta Towable 3P
The Sea-esta can hold up to three people and is the perfect addition for all sun seeking families and friends. Featuring 12 deluxe foam-filled handles with neoprene knuckle protection, thrill-seekers can go for a fun filled ride on their belly on its neoprene seat pad or relax and sit back utilizing the comfy backrest and easy grips mounted on the sides. Just deflate and inflate the Sea-esta's soft back support and transform the Sea-esta from a chill sofa into a deck-tube. The Sea-esta is covered in tough double-stitched 840 denier patterned nylon around a 28-gauge PVC bladder. After all the tube action friends and family can hold on to tradition and hit to the coastline for a beloved siesta. Store an ice-cold drink in its molded drinking holders and relax to its soft and comfy inflatable back supporter.
 
Visit the Yamaha stand OD-65 and the Al Yousuf Motors Accessories stand D-62 and at the Dubai International Boat Show between the 26th of February – 2nd of March 2019 to experience the latest products, innovations and accessories from Yamaha, Winner, Jobe and much more!

NADEC (The National Agricultural Development Company) of Saudi Arabia, which prides itself in producing 100% fresh milk, showcased this equity to the world by setting a new Guinness World Record in KSA.
 
The world record was for the World’s Largest Drink Carton Number and was set in Al-Andalus Mall on Monday. Nadec formed a breathtaking and massive “100”, using its signature UHT milk cartons. The number 100 represents the brand’s promise of delivering 100% fresh milk.
​
The required number to set the world record was 5000 products, and Nadec comfortably beat the world record by using 6550 milk cartons to achieve the world record for the World’s Largest Drink Carton Number. The certificate was presented by the Guinness World Record’s official adjudicator, Ms. Seyda Subasci Gemici to Mr. Khalid Farid Mansour, General Manager Sales MENA, Mr. Atif Maqbool, Director Trade Marketing and Shopper Activation KSA & GCC and Mr. Falah Al-Enizi General Manager West, officially confirming the record.
 
To conform with the Guinness guidelines, the Largest Drink Carton Number, had to have over 5000 products, with no gaps in between each product. The event was attended by Nadec and Panda executives, as well as by Guinness World Record officials.
 
After the record was broken, the UHT packs were distributed among the visitors of Al-Andalus mall.
Nadec under the strong leadership of its CEO, Mr. Abdulaziz Mohammad Al-Babtain, continues to deliver the promise of best quality at great affordable prices to its consumers across KSA and the wider GCC.