MASTERMIND PR

Circle K, one of the world’s largest chains of convenience stores, announced today that it has entered into a strategic partnership with Barbera Coffee across its Circle K stores in Dubai. Barbera Coffee is one of the oldest coffee roasters in Italy and has dedicated itself to making coffee for the pleasure of its customers since 1870.

Circle K will be brewing Barbera Coffee in the majority of its 30 locations across the United Arab Emirates. “Coffee is the most popular beverage at Circle K stores in the mornings. We wanted to offer our consumers premium coffee at a value price and we found Barbera as the perfect partner considering their strong history as well as their constant quest for quality,” explains Fahmi Al-Shawa, Managing Director, Circle K Arabia.

Circle K aims to offer convenience by tailoring its offerings and locating its stores within office communities, residential communities, academic institutions, gas stations, hotels, museums and leisure zones.

“We are delighted to partner with Circle K in the U.A.E. as they share our passion for offering premium coffee. Over 140-years of tradition goes into every cup of Barbera coffee to bring about a sensational stimulation of the senses through its rich aroma and invigorating delicious flavor,” states Sufyan Al Muhaisen, Co-Founder & Chief Operations Officer, Cafe Barbera Franchise.

You can now select from a wide variety of brews and flavors, with your favorite creamers and sweeteners. There is no better way to start your day than with Circle K!

Owned by Canadian-based Alimentation Couche-Tard, which operates more than 13,000 stores around the world, Circle K will be opening 500 stores in the GCC region by 2017.

 For further information about Circle K, please visit www.circlek.ae

Circle K, an international chain of convenience stores, opened their 28th branch in the United Arab Emirates on Thursday. The store at the Jumeirah Emirates Towers was inaugurated by the United States Consul General, Rob Waller, Mohammed AbdulGhaffar Hussain, Convenience Arabia Board Director, Faisal Al Bannai, Chairman Convenience Arabia LLC (Circle K) and Fahmi Al Shawa, Managing Director, Circle K- UAE.

“We are delighted about the opening of our new store at the Emirates Towers. It is one of Dubai's most prominent business addresses and it is a great place to showcase the quality of our services,” explains Fahmi Al Shawa, Managing Director, Circle K- UAE

The store at the Jumeirah Emirates Towers will serve the daily needs of the business community, visitors, and hotel guests within the two towers. The store offers a wider range of fast moving consumer goods in addition to other services. Circle K stores are renowned for offering efficiency, quality service and convenience all under one roof.

Circle K was founded in 1951 in El Paso, Texas, United States. It is owned by Canadian-based Alimentation Couche-Tard, which operates more than 10,000 convenience stores across the globe, making it one of the largest convenience retailers in the world with sales of US$16.4 billion in 2010.

Brought to the GCC by Convenience Arabia LLC, the concept aims to offers consumers a completely fresh and unique experience across the region. “We will have another 3-4 store openings by the end of this year,” reveals Al Shawa.

Circle K is located on the ground floor of the business tower at the Jumeirah Emirates Towers.

For further information about Circle K, please visit www.circlek.ae